LinkedIn profile targeting

Learn how to target customers based on their LinkedIn profile information.
Note

LinkedIn profile targeting is only available on PC and in the United States.

Microsoft Advertising is the only advertising platform (other than LinkedIn) that allows you to target potential customers based on their LinkedIn profile information. You can target customers based on their:

  • Company, such as Microsoft, Alibaba.com, or KLM Royal Dutch Air Lines.
  • Industry, such as finance, broadcast media, or law enforcement.
  • Job function, such as sales, accounting, or purchasing.

LinkedIn profile targeting is available for Expanded Text Ad campaigns, dynamic search ad campaigns, and Microsoft Shopping Campaigns.

What you need to know

LinkedIn profile targeting won't narrow your ads' audience. For instance, by targeting a specific company, you aren't excluding those who don't work for that company. (If you're familiar with remarketing list targeting, you can think of LinkedIn profile targeting as "bid only," as opposed to "target and bid".) Learn more about adjusting bids to target certain customers.

Note

You cannot target more than 1,000 companies in a single ad group or campaign.

How do I add a new company to a campaign?
  1. From the tree view in the left pane, select the campaign you want to add a company to.
  2. Under Keywords and targeting in the type list, select Companies.
  3. In the data view, select Add campaign company.
  4. Select the campaigns you want to add the company to and select OK.
  5. Search or browse for companies, then select the companies you want to target.
  6. Select OK.
How do I add a new company to an ad group?
  1. From the tree view in the left pane, select the campaign you want to add a company to.
  2. Under Keywords and targeting in the type list, select Companies.
  3. In the data view, select Add ad group company.
  4. Select the ad groups you want to add the company to and select OK.
  5. Search or browse for companies, then select the companies you want to target.
  6. Select OK.
How do I edit an existing company’s bid adjustment?
  1. From the tree view in the left pane, select the campaign or ad group you want to add a company to.
  2. In the Edit the selected companies pane, update the bid adjustment.

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