Dynamic search ads provide a streamlined, low-touch way to make sure customers searching on the Microsoft Search Network to find your products or services.
Dynamic search ads are available in Albania, Andorra, Argentina, Aruba, Australia, Austria, Bahamas, Bangladesh, Belgium, Bolivia, Bosnia and Herzegovina, Brazil, Brunei, Bulgaria, Canada, Cayman Islands, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Denmark, Dominica, Dominican Republic, Ecuador, El Salvador, Estonia, Fiji, Finland, France, French Guiana, French Polynesia, Germany, Greece, Guam, Guatemala, Guyana, Haiti, Honduras, Hungary, Iceland, India, Indonesia, Ireland, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Malaysia, Maldives, Malta, Martinique, Mexico, Monaco, Mongolia, Montenegro, Montserrat, Nepal, Netherlands, New Caledonia, New Zealand, North Macedonia, Norway, Panama, Paraguay, Papua New Guinea, Peru, Philippines, Poland, Portugal, Puerto Rico, Romania, San Marino, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Sweden, Switzerland, Thailand, Trinidad and Tobago, Turkey, Vatican City, Vietnam, United Kingdom, United States, Uruguay, and Venezuela.
With the recent introduction of ad group type, search campaigns support both standard and dynamic ad groups. You can add dynamic search ads within any existing or new search campaign. During early Q2 calendar year 2021, you can no longer create new dynamic search campaigns (as a campaign type.) Existing dynamic search campaigns will be migrated to search campaigns with dynamic ad groups.
Dynamic search ads automatically target relevant search queries based on the content of your website, and are dynamically created to respond to these search queries. Using them will:
Dynamic search ads are most appropriate for two types of advertisers:
You can use Dynamic search targets to target your ads. Here's how to set dynamic search targets:
<body></body>
<head>
<title>This is the page title</title>
</head>
Note: If nothing is entered for all three values, all webpages will be targeted.
You can use negative dynamic ad targets to prevent your ads from being displayed based on criteria you want. Here's how to set negative dynamic ad targets:
<body></body>
<head>
<title>This is the page title</title>
</head>
Note: The negative dynamic ad target needs to have at least one condition set.
Notes: