What can I do with labels?

Labels can help you organize campaigns, ad groups, ads, and keywords into groups based on whatever is important to you.

Labels let you organize campaigns, ad groups, ads, and keywords into groups based on what's important to you.

Benefits of using labels

With labels, you can:

  • Quickly filter and view performance for keywords labeled “Suggested by Microsoft Advertising.”
  • Organize your campaigns, ad groups, ads, and keywords by adding labels to them and efficiently manage them by filtering on the items with those labels from advanced search.

The important thing is that it’s all up to you. You decide what your labels mean and how to apply them to your campaigns, ad groups, ads, and keywords.

How to create labels

  1. In the tree view from the left pane, select Shared library > Labels.
  2. Select Add label.
  3. In the Edit the selected Labels pane, enter the Label and Description, and select the Color.

How to edit labels

  1. In the tree view from the left pane, select Shared library > Labels.
  2. Select the label you want to edit.
  3. In the Edit the selected Labels pane, update the Label and Description, and select the Color.

How to apply labels

  1. In the tree view from the left pane, select the items you want to label from Campaigns, Ad groups, Ads, or Keywords.
  2. In the edit pane, select the Labels tab.
  3. Select the checkbox next to the label(s) you want to apply.
  4. Select OK.

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