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About device targeting

Learn how to get your ads in front of your customers by targeting the type of device customers are using.

You can get your ads in front of your customers by targeting the type of device potential customers are using, giving you greater control over who sees your ads.

What devices can I target? expando image

Computers: Desktop or laptop computers
Smartphones: Hand-held mobile devices
Tablets: Mobile devices that may not include a phone

How can I target my ads by device type? expando image

Under Keywords and targeting, select Device.
In the data view, click Add device and select Device.
Select the campaign or ad group.
In the Edit the selected device, enter the Bid Adjustment.

What I need to know expando image

The valid ranges for bid adjustments by device type are:
Computer: 0% to +900%
Smartphone: -100% to +900%
Tablet: -100% to +900%
A duplicate device type cannot be added in the same parent campaign/ad group combination.
You need to set a target for all device types or none at all.