About device targeting
Learn how to get your ads in front of your customers by targeting the type of device customers are using.
You can get your ads in front of your customers by targeting the type of device potential customers are using, giving you greater control over who sees your ads.
What devices can I target?
Computers: Desktop or laptop computers
Smartphones: Hand-held mobile devices
Tablets: Mobile devices that may not include a phone
How can I target my ads by device type?
Under Keywords and targeting, select Device.
In the data view, click Add device and select Device.
Select the campaign or ad group.
In the Edit the selected device, enter the Bid Adjustment.
What I need to know
The valid ranges for bid adjustments by device type are:
Computer: 0% to +900%
Smartphone: -100% to +900%
Tablet: -100% to +900%
- A duplicate device type cannot be added in the same parent campaign/ad group combination.
- You need to set a target for all device types or none at all.