About Expanded Text Ads

Learn about Expanded Text Ads and how they can optimize your ads.
  • Upgrade your expanded text ads to responsive search ads by February 1, 2023. After this date, you will no longer be able to create new or edit existing expanded text ads.For more information, see About responsive search ads.
  • Existing expanded text ads will continue to serve, and you'll be able to view reports on their performance.
  • You'll still be able to pause, enable, or remove your expanded text ads.
  • Learn more about this change

Expanded Text Ads are a new, mobile-optimized ad format that enables you to craft longer ad copy and optimize your ad text to better engage with potential customers before they click on your ads. Expanded Text Ads work seamlessly on mobile, tablet, and desktop devices, giving you a way to create more compelling calls to action for consumers and drive higher conversions to your business.

Here's how Expanded Text Ads compare to standard text ads:

Ad part Standard text ads Expanded Text Ads
Ad title 25 characters 90 characters (supports three headlines, up to 30 characters each, separated by a vertical bar (|).)
Ad text 71 characters 180 characters (supports two descriptions, up to two 90 characters each.)
Display URL 35 characters, manually entered and error-prone Domain and subdomain automatically generated from your final URL (preserving capitalization) plus two customizable URL paths.
How do I export text ads as Expanded Text Ads?expando image
  1. From the tree view, select the account with the campaign you want to edit.
  2. In the type list, select Expanded text ads under Ads and Extensions.
  3. Select the ads you want to convert from the data view.
  4. From the toolbar, click Export and select Export as Expanded Text Ads.
  5. Save the exported file at a desired location with an appropriate name.
  6. Open the saved file and enter the information for the following files:
    Title Part 2
    Path (Optional)
    Additional ad text up to 80 characters
  7. Save your file with a new name.
  8. Click Import from the toolbar and select Import from a file.
  9. Select the file you saved and follow the steps to import your file.
  10. Once the import is complete, click Close.
How do I edit Expanded Text Ads?expando image
  1. In the type list, select Expanded text ads under Ads and Extensions.
  2. Make the necessary changes in the Edit the selected expanded text ads pane.
Column mapping between standard text ads and Expanded Text Adsexpando image
Standard text ads Expanded Text Ads
Title Title Part 1
Title Part 2
Title Part 3
Display URL Path 1
Path 2
Ad text Text part 1 Text part 2
Destination URL Final URL
Mobile URL Mobile URL
Mobile Device Preference N/A
Native Ads Native Ads
Tracking template Tracking template
Custom parameter Custom parameter
Status Status
What you need to knowexpando image

Expanded Text Ads do not run on the content network, so you cannot have an Expanded Text Ad in a content-only ad group.

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