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Expanded Text Ads are a new, mobile-optimized ad format that enables you to craft longer ad copy and optimize your ad text to better engage with potential customers before they click on your ads. Expanded Text Ads work seamlessly on mobile, tablet, and desktop devices, giving you a way to create more compelling calls to action for consumers and drive higher conversions to your business.
Here's how Expanded Text Ads compare to standard text ads:
|Ad part||Standard text ads||Expanded Text Ads|
|Ad title||25 characters||90 characters (supports three headlines, up to 30 characters each, separated by a vertical bar (|).)|
|Ad text||71 characters||180 characters (supports two descriptions, up to two 90 characters each.)|
|Display URL||35 characters, manually entered and error-prone||Domain and subdomain automatically generated from your final URL (preserving capitalization) plus two customizable URL paths.|
|Standard text ads||Expanded Text Ads|
Title Part 1
Title Part 2
Title Part 3
|Ad text||Text part 1 Text part 2|
|Destination URL||Final URL|
|Mobile URL||Mobile URL|
|Mobile Device Preference||N/A|
|Native Ads||Native Ads|
|Tracking template||Tracking template|
|Custom parameter||Custom parameter|
Expanded Text Ads do not run on the content network, so you cannot have an Expanded Text Ad in a content-only ad group.