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To fully understand shopping campaigns, first make sure you understand product ads and Microsoft Merchant Center feeds. Products ads are created from products in your feed and include custom images, promotional text, pricing, and seller details.
Here are two options for getting started with Microsoft Shopping Campaigns:
Import your Google Ads shopping campaigns just as you would a standard search campaign. Here's more information on the import process.
Prior to importing, make sure your feed file is compatible with Microsoft Shopping Campaigns. Not all of Google’s feed attributes are supported by Microsoft Advertising. Here's a list of differences.
If you already have product ads set up in Microsoft Advertising, you can create new Microsoft Shopping Campaigns that use your existing feed file(s). Any new shopping campaign will not replace your existing product ad campaigns, but will instead exist as a new campaign that runs alongside them. Here are the steps you need to follow:
Pay particular attention to the following settings in your new campaign:
Campaign priority can also be useful if you want to create campaigns around specific events, such as sales or promotions, without changing bids across the campaigns.