What are callout extensions and how do I add them to my ad?

In Microsoft Advertising Editor, bulk manage callout extensions and created shared callout extensions to associate with multiple campaigns.

Manage your existing callout extensions with Microsoft Advertising Editor.

Important

Callout extensions

Each account, campaign, and ad group can have 20 callout extensions associated with it and a minimum of 2 callouts must be associated with the account, campaign, or ad group for the callout to serve. Keep in mind that your ads won’t always show callouts and if they do show callouts, the format it appears may vary. Callout extensions are free to add to your ad.

Callout extensions are available in all Microsoft Advertising markets (excluding Hong Kong and Taiwan) and serve on desktop, tablet, and mobile devices.

Create a shared callout extension

  1. Select Shared Library in the left pane and make sure you're in the Shared Callout Extensions view.
  2. Select Add Callout Extension and add the Callout text in the Editor pane.

Associate an existing callout extension to a campaign

  1. Select the campaign or ad group from the tree view in the left pane.
  2. Select Callout Extensions under Ads and extensions from the type list in the left pane.
  3. In the data view, select Add associations and select Add ad group Callout Extension association or Add campaign Callout Extension association.
  4. Select the ad group or campaign you want to add a callout extension and select Next.
  5. Select the callout extensions to use.
  6. Select OK.

Note: Making edits to the callout extension association will also change the shared callout extension. Any associations that link to this shared callout extension will also get changed.

Associate an existing callout extension to an account

  1. Select Callout Extensions under Ads and extensions from the type list in the left pane.
  2. In the data view, select Add associations and select Add account Callout Extension association.
  3. Select the callout extensions to use.
  4. Select OK.

Note: Making edits to the callout extension association will also change the shared callout extension. Any associations that link to this shared callout extension will also get changed.

Edit a callout extension association

  1. Select the campaign or ad group from the tree view in the left pane.
  2. Select Callout Extensions under Ads and extensions from the type list in the left pane.
  3. In the data view, select the callout extension you want to edit.
  4. In the edit pane, edit the callout text.

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