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While search engine marketing is focused on showing the best ad for a search query, audience marketing is about showing the best ad for an individual person. This way, you can reach people by showing them your ad wherever they are, on whatever device they're using.
Microsoft audience ads are responsive and automatically adjust in shape and size to naturally blend in with the page they are placed on. The Microsoft Audience Network supports two ad formats: Image-based ads and feed-based ads.
Our AI learns about individual consumers: What they're searching for, what they read on the web, what they purchase, what information they've shared on LinkedIn and other sites, and countless other variables. Then, the AI matches individual consumers with Microsoft audience ads that are right for them, and that appear right where we know they are going to look.
Because great images grab people's attention, we recommend you add images to your ads. You can import images from your Google Ads account using Google sync, add images from your existing Microsoft Advertising account library, and/or add entirely new images that will become part of your account library. Learn more about Microsoft Advertising's Image guidelines and policies.
Once you've created a campaign and an ad group, you can select Keywords and targeting from the Shared library to set audience targeting.
Once you have an audience campaign and ad group up and running, you can create an audience ad.