About ad distribution

You can use ad distribution to select where you want your ads displayed on the entire Microsoft Search Network or subsets of it.

You can use ad distribution to select where you want your ads displayed on the entire search network or subsets of it.

Ad distribution options

Within the search network, you can choose to have your ads shown on the following:

Bing, AOL, and Yahoo owned and operated sites. This option includes Microsoft Audience ads and oly applies to websites in certain locations.
Bing, AOL, and Yahoo syndicated search partner sites these are sites that partner with us to use Bing and Yahoosearch results.
Both

Ads on the search network may also be displayed in the Bing search results.

Note

The ad distribution options Bing, AOL, and Yahoo apply tosearch (owned and operated) only and Bing, AOL, and Yahoo syndicated search partners only apply to advertising set up in the following locations: Australia, Austria, Canada, Denmark, Finland, France, Germany, India, Ireland, Italy, Netherlands, Norway, Spain, Sweden, United Kingdom, and United States (excluding US territories). These settings will not show when you select outside of these markets, either through ad language selection or targeting. All other locations will use All search networks even if the other two options are selected. When you run the Publisher Performance report, you'll see websites based on these ad distribution rules. To learn how ad language and location targeting affects who sees your ads, see How does location targeting and ad language affect who can see my ads?

Setting ad distribution

Although you set ad distribution when you create a new campaign, it is an ad-group level setting. Here's how to adjust your ad distribution settings in Microsoft Advertising Editor:

Select the ad group in the data view.
In the edit pane, change the selection in the Ad distribution drop-down list.
Select whether to show your ads on all search networks, just Bing and Yahoo owned and operated sites, or just Bing and Yahoo syndicated search partner sites.

Note

You can prevent your ads from showing on websites that are not providing results.