Eliminate unwanted traffic across campaigns (Negative keyword lists)

Eliminate unwanted traffic across campaigns (Negative keyword lists)

An easy way to filter out unwanted traffic is by using negative keywords—specific words or phrases that help prevent your ad from showing to customers who are unlikely to click your ad. With a shared library, you can apply entire lists of negative keywords to multiple campaigns. The shared library makes negative keyword management easy because, to make a change across campaigns, you only have to edit a single list.

Create a negative keyword list

1. Click Shared Library in the left pane and make sure you're in the Shared negative keywords view.
2. Click the Negative keyword lists.
3. Click Add negative keyword list and add the name of your new list in the Editor pane.
4. To add negative keywords to the list, click the Negative keywords in list tab then Add negative keyword to list.

If you already have your list of negative keywords in a spreadsheet, you can add them in bulk by clicking Make multiple changes.

Share your negative keyword list with multiple campaigns

1. Click Shared Library in the left pane and make sure you're in the Shared negative keywords view.
2. Click Negative keywords.
3. Click Add negative keyword list and select which negative keyword list and campaign you want to associate.
4. Click OK.

To associate the list with another campaign, click Create negative keyword list association again, or click Make multiple changes to import multiple existing associations via spreadsheet.

Add, edit, or remove negative keywords from a negative keyword list

1. Click Shared Library in the left pane and make sure you're in the Shared negative keywords view.
2. Click Negative keywords.
3. Click the list name you want to edit.
4. In the Edit the selected list name pane below the main grid, click View and edit next to the list name to make changes to negative keywords in the list, or to make changes to which campaigns share the list.

Delete a negative keyword list

1. Click Shared Library in the left pane and make sure you're in the Shared negative keywords view.
2. Click Negative keyword.
3. Click the list name you want to delete.
4. Click Edit on the main toolbar then click delete.