My ad or keyword was disapproved. What should I do?

In Microsoft Advertising Editor , learn how to find out why your ad or keyword is Disapproved, verify that you're following Microsoft Advertising policies, and fix the issue.

As part of the Microsoft Advertising editorial review process, your ads and keywords are reviewed to ensure that they meet Microsoft Advertising policies. Keywords and ads that don't pass the review process receive a status of Disapproved.

Here’s what you can do about it:

Determine the specific reason for the disapproval expando image
  1. In the type list from the left pane, select either Keywords or Text ads.
  2. Click the View dropdown and select Editorial disapprovals to see all of your disapproved ads or keywords in the data view.
  3. Select a disapproved ad or keyword and review the messages in the Errors area (between the data view and the edit pane) to find the reason or reasons for the disapproval.
Consult Microsoft Advertising policiesexpando image

Review the Microsoft Advertising policies related to the reasons for the disapproval (see above). Note that the policies may vary depending on the country/region in which the ad is displayed.

Fix the issueexpando image

Click the disapproved item in the data view and then make any necessary edits in either the data view or edit pane. Click Post and we will perform a new editorial review on the updated ad or keyword.

Request an exceptionexpando image

If, after reviewing the Microsoft Advertising policies, you believe you were disapproved in error, you can request an exception. With the request, you tell us the reason you want an exception and we will review the ad or keyword again.

  1. In the type list from the left pane, select either Text ads or Keywords and then select Editorial disapprovals from the View drop-down list.
  2. Select the affected ad or keyword in the data view.
  3. In the edit pane, enter your reasons why the ad or keyword should be approved in the Reasons for requesting exceptions to editorial disapprovals field.
  4. Click Post.


The Microsoft Advertising team responds to requests as quickly as possible -- most reviews are completed within a day. After we've reviewed your request we'll send you a notification summarizing any approvals or disapprovals. You can review the decisions on the Campaigns page of Microsoft Advertising.

My ad was disapproved, but I see other ads with the same issues. Why?expando image

We have many checks in place to identify and remove content that violates Microsoft Advertising policies. If there is content on our network that is in violation of our policies, it’s simply a matter of time before it is found and removed.

If you find content on our network that you believe is in violation of our policies, please report it to us through our Report Low Quality Ad form. We will review the ad and take action if it violates our policies.

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