Set default values for new and imported campaigns

Set default values for new and imported campaigns

You can set default values that will be used whenever you create a new campaign, ad group, or keyword. The defaults are used whether you create a new item in Microsoft Advertising Editor or you import data from a spreadsheet.

What defaults can I set?

• Time zone
• Google Ads import settings
• Budget type and daily strategy
• Ad distribution (content or search network)
• Language
• Keyword match type

How do I set the default values?

For Windows:

1. Click Tools in the menu bar and select Options.
2. Click the Defaults tab.
3. Select the default values that you want to use.
4. Click OK.

For Mac:

1. Click Microsoft Microsoft Advertising Editor in the menu bar and select Preferences.
2. Click the Defaults tab.
3. Select the default values that you want to use.
4. Click OK.