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Set default values for new and imported campaigns

Set default values Microsoft Advertising Editor to be used whenever you create a new campaign, ad group, or keyword.

You can set default values that will be used whenever you create a new campaign, ad group, or keyword. The defaults are used whether you create a new item in Microsoft Advertising Editor or you import data from a spreadsheet.

What defaults can I set?expando image
  • Time zone
  • Budget type and daily strategy
  • Ad distribution (content or search network)
  • Language
  • Keyword match type
How do I set the default values?expando image

For Windows:

  1. Click Tools in the menu bar and select Options.
  2. Click the Defaults tab.
  3. Select the default values that you want to use.
  4. Click OK.

For Mac:

  1. Click Microsoft Microsoft Advertising Editor in the menu bar and select Preferences.
  2. Click the Defaults tab.
  3. Select the default values that you want to use.
  4. Click OK.

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