Pause keywords

You can pause keywords instead of deleting them in Microsoft Advertising Editor. This way, you can easily resume them when you want to use them again.

When a keyword is paused, it does not trigger the display of ads or accrue charges. When you want to use paused keywords again, you can resume them.

  1. Select the campaign or ad group from the tree view in the left pane.
  2. Select Keywords under Keywords and targeting from the type list in the left pane.
  3. In the data view, select the keyword or keywords that you want to pause.
  4. In the Edit the selected keywords pane, change the Status to Paused.
  • When you pause a keyword in an ad group that includes both search ads and content ads, the keyword is paused for both types of ads.
  • You can also pause and resume campaigns, ad groups, and ads.

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