Advertising Editor Advertising Intelligence

Create sitelink extensions

Learn how to add sitelink extensions in Microsoft Advertising Editor, where are additional links you can add to your ad.

Sitelink extensions are additional links in your ads that take people to specific pages on your website. For each campaign, you can enter up to 10 sitelinks. By default, the sitelinks are set at the campaign level, however, you can also set Sitelinks at the ad group level. Specifying sitelinks at the ad group level will override the sitelinks associated with the campaign.

Sitelink extensions

You can now also add up to two lines of descriptive text under each sitelink extension. These enhanced sitelink extensions can draw attention to your ad by increasing its size. Only high-quality ads at the top of the search results page will trigger enhanced sitelink extensions, so make sure you add descriptions to high performing campaigns, such as your brand term campaigns. An ad can display 2, 4, or 6 enhanced sitelinks with descriptions, or 4 or 6 sitelinks in a single row without descriptions, which will be determined by Bing.

Availability: All Bing markets

What you need to know: In Australia and New Zealand, sitelink extensions are available only on the Bing network.

Create a single sitelink extension

  1. Select the campaign from the tree view in the left pane you want to add a sitelink extension to.
  2. Select Sitelink Extensions under Ads and extensions from the type list in the left pane.
  3. Select Add Sitelink Extension in the data view and select Add Sitelink Extension.
  4. In the Edit the selected Sitelink Extension pane, enter the Order you want the extension to appear.
  5. Enter the Link text, Destination URL, Final URL, and Final mobile URL.
  6. Enter the Description.
  7. Select the Device preference.

Create multiple sitelink extensions

  1. Select the campaign from the tree view in the left pane you want to add a sitelink extension to.
  2. Select Sitelink Extensions under Ads and extensions from the type list in the left pane.
  3. Select Make multiple changes in the data view and select Add/update multiple ad group Sitelink Extensions or Add/update multiple campaign Sitelink Extensions.
  4. In the Add/update multiple changes dialog box, do one of the following:
    • If the data you are going to add includes campaign names, select My ad group/campaign Sitelink Extensions data includes campaign names.
    • If the data you are going to add does not include campaign names, in the Select location box, select the campaigns that you want to add the sitelink extensions to.
  5. If you want to use the suggested headings, select Insert headings. If you want to use your own headings, in the first row of the text box, type the heading of each column, such as Sitelink Extension Order or Sitelink Extension Destination URL.
  6. In the text box, either paste your sitelink extensions data into the box using tabs as delimiters or type the data for one link per line, using tabs to move to the next column.
  7. If you want to change the headings, select Edit headings... and select the desired headings in the drop down boxes.
  8. Select Next.
  9. On the Import completed page, after you review your changes, select Close.
Note

To activate changes that you make in Microsoft Advertising Editor, you must post them to your Microsoft Advertising account.

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