Advertising Editor Advertising Intelligence

Create keywords

Add a single or multiple keywords to your ad groups in Microsoft Advertising Editor.
Note

Please note: All broad match modifier keywords for search ads now serve as broad match keywords instead of phrase match. For more information about keyword match types, see What are keyword match types, and how do I use them?

You can add keywords to your ad groups at any time. To find keywords and statistics for optimizing your campaigns, see Get more keyword ideas.

Create a single keywordexpando image
  1. Select the campaign and ad group from the left pane to which you want to add a keyword.
  2. In the data view, selectAdd keyword.
  3. In the Edit the selected keywords pane, in the Keyword box, enter a keyword.
  4. Optional steps:
    • In the Match type box, select the match type, and then, in the Bid box, type a bid amount.
    • If you are using keyword destination URLs in the ads associated with this keyword, in the Keyword Destination URL box, type the URL for the keyword.
    • If you are using dynamic text in the ads associated with this keyword, in the Placeholder boxes, type placeholder variables, as needed.
Create multiple keywordsexpando image
  1. Select the campaign and ad group from the left pane to which you want to add a keyword.
  2. In the data view, select Make multiple changes and select Add/update multiple keywords.
  3. In the Make multiple Changes dialog box, do one of the following:
    • If you are going to paste in a list that includes campaign and ad group names, select My keyword data inludes campaign and ad group names.
    • If are going to paste in a list that does note include campaign and ad group names, in the Select location box, select the ad groups that you want to add the keywords to.
  4. Do one of the following:
    • If you want to use the suggested headings, click Insert headings.
    • If you want to use your own headings, in the first row of the text box, type the heading of each column, such as Keyword or Match Type.
  5. In the text box, do one of the following:
    • Paste your keyword data into the box using tabs as delimiters.
    • Type the data for one keyword per line, using tabs to move to the next column.
  6. If you want to change the headings, click Edit headings and use select the desired headings in the drop down boxes.
  7. Select Next.
  8. Select the appropriate column headings in each of the drop-down boxes and click Import.
  9. In the Import completed dialog box, check the summary of your imported changes and click Close.
Updating keyword textexpando image

Keywords are the words or phrases searched for when looking for a product or service. Keyword performance is closely related to the keyword you choose.

In Microsoft Advertising Editor, updating your keyword text will replace original keywords with the updated text and a new keyword ID. This update will provide you with a better way to measure the effectiveness of changes to your keyword, by showing a clear comparison between the performance of the old and new keywords.

Notes
  • Each keyword can contain up to 100 characters, including spaces.
  • Some common variations of keywords are considered duplicates in your list. Examples of duplicates include instances where the same keyword or phrase is repeated with the addition of articles (the and a) or punctuation. Microsoft Advertising automatically removes all duplicates from your list, but these variations are still valid keywords for your ads.
  • For an ad to go live, its ad group must contain at least one keyword. Before you upload ads and keywords to Microsoft Advertising, make sure they meet Microsoft Advertising policies. Compliant ads are more likely to be approved and go live quickly.
  • To activate changes that you make in Microsoft Advertising Editor, you must post them to your Microsoft Advertising account.

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