Microsoft Advertising and Shopify are partnering up to create a Microsoft Advertising app for the Shopify store. Shopify is a multi-channel commerce platform that allows you to create and develop an online store, where you can sell, ship, and manage your products. With the Microsoft Advertising app on Shopify, you can now bring your Shopify product catalog online to Microsoft Merchant Center, where you can set up shopping campaigns to promote your products.
You can get started in four steps. Before you start, however, be sure to have a Microsoft account ready to go and have the Microsoft Advertising app on the Shopify store installed.
Do you have a Microsoft account? If not, create a new Microsoft account.
Here's a closer look at the four steps you need to take to get started with Shopify.
If you’re new to Microsoft Advertising, all you need is your Microsoft account and a few details about your business to sign up through the app. You'll be taken to the Microsoft Advertising sign up page, where you'll create your Microsoft Advertising account and set up your billing and payment information. Once that’s complete, you’ll need to come back to Shopify and connect your accounts. Then, you’ll need to enter a few details to set up your Microsoft Merchant Center account within the app.
After you've connected your Microsoft account in Shopify, select the Microsoft Advertising account you want to use.
Enter the target country and contact details to get started with your Microsoft Merchant Center.
From the Marketing page in Shopify, click Create Activity and select Create Campaign > Create Activity. From the Add activity list, select Promote with Microsoft Advertising. Enter the activity details and click Publish activity.
Now that you're set up and ready to go, check out these additional help articles from Shopify: