About Microsoft Advertising and Shopify

About Microsoft Advertising and Shopify

Microsoft Advertising and Shopify are partnering up to create a Microsoft Advertising app for the Shopify app store.
Important

  • This topic shows how to do a basic setup of the Microsoft Advertising app for the Shopify store. Please refer to the Shopify help center for more information.
  • Microsoft Advertising is not responsible for Shopify’s processes or documentation, nor for changes made to Shopify’s processes or documentation.
  • This feature is currently available in Canada and the United States only.

Microsoft Advertising and Shopify are partnering up to create a Microsoft Advertising app for the Shopify store. Shopify is a multi-channel commerce platform that allows you to create and develop an online store, where you can sell, ship, and manage your products. With the Microsoft Advertising app on Shopify, you can now bring your Shopify product catalog online to Microsoft Merchant Center, where you can set up shopping campaigns to promote your products.

Getting startedexpando image

You can get started in four steps. Before you start, however, be sure to have a Microsoft account ready to go and have the Microsoft Advertising app on the Shopify store installed.

Installing and configuring the Microsoft Advertising app for the Shopify app store

Go to the Install an app and follow the prompts to get your Microsoft Advertising app for the Shopify app store set up.

To configure the Microsoft Advertising app for Shopify, you'll need to set up the following:

  • Store name customization
    When setting up your Microsoft Merchant Center, you can configure your store's name. This is important: Once you configure your store's name, you cannot change it.
  • Target country
  • Contact details: Language and e-mail address

Note

Do you have a Microsoft account? If not, create a new Microsoft account.

Here's a look at the four steps you need to take to get started with Shopify.

  1. Create or connect to a Microsoft Advertising account

    If you’re new to Microsoft Advertising, all you need is your Microsoft account and a few details about your business to sign up through the app. You'll be taken to the Microsoft Advertising sign up page, where you'll create your Microsoft Advertising account and set up your billing and payment information. Once that’s complete, you’ll need to come back to Shopify and connect your accounts. Then, you’ll need to enter a few details to set up your Microsoft Merchant Center account within the app.


    Get more info
  2. Select the Microsoft Advertising account

    After you've connected your Microsoft account in Shopify, select the Microsoft Advertising account you want to use.

  3. Set up your Microsoft Merchant Center account

    Enter the target country and contact details to get started with your Microsoft Merchant Center.

  4. Create a Microsoft Shopping Activity

    From the Marketing page in Shopify, click Create Activity and select Create Campaign > Create Activity. From the Add activity list, select Promote with Microsoft Advertising. Enter the activity details and click Publish activity.

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Before your ads can run, you need to set your campaign's budget and keyword bids. Your budget tells Microsoft Advertising how much you want to spend on your campaign, while your bid is the maximum amount you'll pay every time a customer clicks on your ad. You bid against other advertisers using the same keyword, so in genearl, higher bids help get your ad to display in more desirable locations on the search results page.

Minimum daily budget: $10 USD Minimum bid amount: $1.25 USD

Coupon redemptionexpando image

Spend $25 USD and receive $100 USD credit for qualifying new Microsoft Advertising account sign-ups with new registered domains.

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