Use Microsoft shopping campaigns to sell your software subscriptions where customers can buy a prepaid license to use for 1 year or longer.
For the subscriptions to be supported by Microsoft shopping campaigns, they must:
Here’s a closer look at the requirements for your product feed and landing pages for software subscriptions.
Field name | Description | What you need to know |
---|---|---|
title |
Title of the subscription
Example: Requirements: |
You must include the word "subscription" and the duration in the title. |
price |
Base price, excluding tax and shipping, submitted in local currency.
Example: Requirements: |
|
product_category |
Predefined product category (equivalent to _product_category)
Example: Requirements: |
Use the following category: Software | Computer Software | [Category]. For example, Software | Computer Software > Business & Productivity Software |
mpn |
Manufacturer Part Number
Example: Requirements: |
|
gtin |
Global Trade Item Number.
Up to 10 GTIN values can be provided, with a maximum of 14 digits per value. For multiple GTIN values, separate by a comma and space. Example: Requirements: |
Learn more about unique identifiers for your product ads. |
brand |
Item’s manufacturer, brand or publisher
Example: Requirements: |
|
shipping |
Cost of shipping, submitted in local currency. This is a required field for Germany only. Shipping has multiple subfields and can have the following headers:
12.99 Requirements: |
The shipping field is required for Germany only. For software subscriptions sold in Germany, enter the shipping cost as 0.00 EUR. |
image_link |
URL of an image of the item
Example: Requirements: |
|
For software subscriptions, you need to send your customers to specific landing pages that outlines the details of the subscriptions. Take a look at the requirements for the software subscription landing pages:
For more information, see our article on setting up landing pages.