Use Microsoft Advertising recommendations to enhance your campaigns

Use Microsoft Advertising recommendations to enhance your campaigns

Recommendations are AI-driven suggestions with one goal in mind: Help improve your campaign performance.

Recommendations are AI-driven suggestions with one goal in mind: Help improve your campaign performance. Recommendations help you get the most out of your budget by improving bids, keywords, and ads, which can increase the overall efficiency of your campaigns. They can also propose features you may not be taking advantage of as well as help you optimize existing ones.

How recommendations work

Microsoft Advertising creates customized recommendations for you by using your account's historical performance, your campaign settings, and trends. Be sure to check the Recommendations tab often as we frequently find recommendations for you to apply.

How do I view and apply a recommendation? expando image
  1. On the Campaigns page, click the Recommendations tab. (Or from the main menu on the far left, click All campaigns and then click Recommendations.)
  2. Choose from one of the following categories:

    • All recommendations
    • Ads and Extensions
    • Bids and Budgets
    • Keywords and Targeting
    • Repairs

  3. Click View recommendations at the bottom of the recommendation tile.
  4. Click Apply.
  5. To apply all recommendations of a specific type, click Apply all at the bottom of the recommendation tile.
How do I stop seeing or dismiss recommendations? expando image

While we are always trying to help improve your campaign’s performance, sometimes a recommendation isn’t relevant to you or appropriate to your advertising goals. If you see a recommendation type that isn’t working for you, you can temporarily stop seeing them or dismiss them all together. Both options give you an opportunity to leave feedback to help us better support you.

Stop showing this type of recommendation: This will temporarily remove a recommendation type from the Recommendations tab.

  1. On the Campaigns page, click the Recommendations tab. (Or from the main menu on the left, click All campaigns and then click Recommendations.)
  2. Choose from one of the following categories:
    • All recommendations
    • Ads and Extensions
    • Bids and Budgets
    • Keywords and Targeting
    • Repairs
  3. Click the ellipsis icon More information icon on the recommendation type you wish to stop seeing.
  4. Select Stop showing this type of recommendation.
  5. Leave feedback. (Optional)

Dismiss a specific recommendation: This will permanently remove a specific recommendation from the Recommendations grid.

  1. Select View recommendation on any recommendation tile.
  2. On the Recommendations grid, select the checkboxes on any recommendation you wish to dismiss.
  3. Select Dismiss.
  4. Leave feedback. (Optional)

Available recommendations

Recommendations are organized based on the following categories:

Ads and extensions expando image

Adding ad extensions can improve the visibility of your ads, lead to more clicks and conversions.

Add Callout Extensions to your ads: Promote popular or unique aspects of your business.

Add Sitelink Extensions to your ads: Take customers to specific pages on your website.

Ad Suggestions (Beta): Add new ads created just for you.

Bids and budgets expando image

Discover the right bid tactics to meet your goals.

Adjust your remarketing bids: Fine-tune bids on customers who have visited or interacted with your website.

Fix campaigns that are limited by budget: Keep your ads running on the days your campaign has momentum by adjusting your budget.

Optimize your keyword bids: Adjust your keyword bids to get more conversions.

Set ad scheduling bid adjustments: Target customers searching on certain days or, more specifically, certain times of the day.

Set estimated best position bids: Boost your ads to the best position available in search results.

Set estimated first-page bids: Get your ads anywhere on the first page of search results.

Set estimated mainline bids: Propel your ads to the most visible area of search results with mainline bids.

Set location bid adjustments: Adjust bids on locations where you're getting the most business.

Keywords and targeting expando image

Reach more people who are interested in what you have to offer.

Add broad match keywords: Show your ads more often with broad match versions of your existing high-quality exact or phrase match keywords.

Add broad match modifier keywords: Target searches that only include specific keywords and close variants, not related concepts.

Add new keywords: Show your ads on more searches relevant to your business.

Import and re-import from Google Ads: Keep your accounts up to date while continuing to expand your online advertising reach.

Remove negative keyword conflicts: Your ads aren’t showing due to negative keyword conflicts. Resolve them to get your ads running.

Repairs expando image

Fix critical issues within your account to improve its overall health and performance.

Fix ad groups that don’t have any ads: Get ads running by adding ads to ad groups.

Fix ad groups that don’t have any keywords: Get ad groups running by adding keywords.

Learn more about how to improve campaign performance.

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