Inline location targeting recommendations

Inline location targeting recommendations

With inline location targeting recommendations, Microsoft Advertising suggests new areas to target and shows you their estimated impact, all without having to leave the Settings tab.
Important

Not everyone has this feature yet. If you don’t, don’t worry. It's coming soon!

With inline location targeting recommendations, Microsoft Advertising suggests new areas to target and shows you their estimated impact, all without having to leave the Settings tab. These recommendations highlight the estimated increase in impressions and search volume you could see by targeting new locations. Recommendations can also be found within detailed maps making it even clearer which areas to target.

Understanding your metricsexpando image

Impressions: Impressions are the number of times an ad has been displayed on search results pages or other sites on the Microsoft Advertising Network. We will highlight the impressions you could get by targeting new locations.

Search volume: Search volume is the number of times over the last 7-day period that the list of keywords associated with a product or individual keywords were searched. The higher your search volume, the better chances potential customers could see your ads in the areas you’re targeting.

How to apply inline location targeting recommendationsexpando image
New expando image
  1. From the main menu on the far left, click All campaigns.
  2. From the page menu, click Settings.
  3. In the Locations column for the campaign you want to optimize, click the Recommendation icon recommendation icon.
Previous expando image
  1. From the Campaigns page, click the Settings tab.
  2. To target from:
    • All settings: Click All settings. In the Locations column for the campaign you want to optimize, click the Recommendation icon recommendation icon.
    • Locations: Click Locations. Click the banner above the table to view the recommended locations.
    • Specific campaign settings: Select the campaign you want to update. If not already selected, click All settings. In the Location section, click on the banner to view the recommended locations, and select Let me choose specific locations.
  3. Option 1: Select the checkbox next to the recommended locations you want to target and click Target selected locations. When you’re done adding the locations you want to target, click Done and then Save.

    or

    Option 2: If a map is available, click the target location icon recommendation icon in the map and click Target location. When you're done adding the locations you want to target click Close.

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