Imposto sobre Serviços

Imposto sobre Serviços

Imposto sobre Serviços is charged on advertising costs in Brazil. In addition, businesses are required to keep their tax information up to date.

In Brazil, billing is managed by Microsoft do Brasil Importação e Comércio de Software e Games LTDA. Microsoft Advertising is required to charge Imposto sobre Serviços (ISS) at 2.9% on advertising costs in Brazil. (Note: tax rate is subject to change.)

You'll be asked for your CNPJ or CPF number when you sign up for Microsoft Advertising and each time you create a new account. Effective 1 January 2019, business accounts registered in the municipality of São Paulo must also provide a CCM registration number (Inscrição Municipal). Along with a valid business address, you'll need that tax ID on file in order to transact with Microsoft Advertising. Both items are required to generate a Nota Fiscal eletrônica that documents a transaction.

Microsoft Advertising cannot provide guidance on tax or VAT. Please contact your tax advisor or local tax office if you have questions.

How to change your tax identification number

Note

We're redesigning Microsoft Advertising, so the steps to complete a task may be different based on the version you're using. Learn more about the redesign and which version you're using.

You'll be asked for your VAT registration number when you sign up for Microsoft Advertising and each time you create a new account.

  1. Click Tools from the global menu, and then click Settings.
  2. If you have multiple accounts, choose one from the account selector in the global menu at the top of the page.
  3. Click Account Settings from the main menu.
  4. Next to Account Settings page title, click the pencil icon pencil icon.
  5. Select a Tax type: choose Personal to provide a CPF for a personal account, or choose Business to provide a CNPJ. If you have a business account registered in the municipality of São Paulo, you will be prompted to enter your CCM registration number (Inscrição Municipal).
  6. Enter your CPF or CNPJ in the box, plus your CCM in the adjacent box if prompted.
  7. Click Save.

You'll be asked for your tax identification number when you sign up for Microsoft Advertising and each time you create a new account.

  1. Click Accounts from the global menu.
  2. If you have multiple accounts, choose one from the account selector in the global menu at the top of the page.
  3. Click the Management tab.
  4. From the Actions column in the table, click Account settings.
  5. In the Account settings page, click the pencil icon pencil icon.
  6. Select a Tax type: choose Personal to provide a CPF for a personal account, or choose Business to provide a CNPJ. If you have a business account registered in the municipality of São Paulo, you will be prompted to enter your CCM registration number (Inscrição Municipal).
  7. Enter your CPF or CNPJ in the box, plus your CCM in the adjacent box if prompted.
  8. Click Save.

How is ISS applied to my account?

The ISS is included as a gross up in any amount owed for postpay threshold and monthly invoice accounts. For prepay accounts, this 2.9% tax is deducted from payments. (Note: tax rate is subject to change.)

Regardless of how you pay, your billing document will include a separate line item for the ISS.

Postpay threshold and monthly invoice accountsexpando image

If you have a postpay threshold or monthly invoice account, the tax is included in the total amount. For example, if you owe a total of R$102.99, then R$100 is for ad spend and R$2.99 is for ISS. Here is the breakdown:
Tax basis: 1 - 2.9% = 0.971
Ad spend: R$100
Total amount due: R$100 / 0.971 = R$102.99
ISS amount: R$102.99 - R$100.00 = R$2.99

Important

For monthly invoice accounts, the insertion order budget only applies to ad spend. If you have a strict budget limit, you will need to account for taxes.

Prepay accountsexpando image

If you have a prepay account, the ISS is deducted from your payment. For example, if you make a R$100 prepayment, your account balance will increase by R$97.10 and the remainder of your payment (R$2.90) will cover the 2.9% tax. Here is the breakdown:
Prepay amount: R$100
Tax basis: 1 - 2.9% = 0.971
Account balance increase: R$100 * 0.971 = R$97.10
Amount held for ISS: R$100 - R$97.10 = R$2.90

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