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What's my audience targeting status?

What's my audience targeting status?

Learn how to check the status of your audience targeting and what the statuses mean.

You can check the status of your audience targeting in the Audiences table:

  1. In the left pane, click Shared Library and then Audiences (or from the global menu at the top of the page, click Tools and then Audiences).
  2. Check the Audience status column.

Possible audience statuses

  • Ready: No issues—audience targeting is working fine.
  • Missing tag on the site: Microsoft Advertising hasn't received any user activity data from the UET tag on your website. It can take up to 24 hours for Microsoft Advertising to verify a new tag. After that point, if you see this status, you either have not added the UET tag tracking code to your website or there is an issue with the setup that you need to fix.
  • No activity in the past 24 hrs: Microsoft Advertising hasn't received any user activity data from the UET tag in the last 24 hours. Make sure that the UET tag tracking code is still on your website.
  • Missing custom events on the tag: Microsoft Advertising hasn't received any custom event data required for this audience. Make sure that you have updated your UET tag tracking code correctly to report back custom event parameters.
  • Building the audience: It takes 24 hours for an audience to be built after you create a new audience or update an existing audience.
  • Audience too small: The number of people in this audience doesn't meet the minimum number of users required for this audience to be eligible to serve on either the search or audience network. Make sure your list definition is accurate and not too narrow.
  • Ready for search campaigns, but too small for audience campaigns: This audience is eligible to serve on the search network but not on the Microsoft Audience Network.
  • Ready for audience campaigns, but too small for search campaigns: This audience is eligible to serve on the Microsoft Audience Network but not on the search network.

Learn more about your audience targeting options.

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