Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
Your budget tells us the limit you want to spend per day on your ad campaign. When you reach your budget, Microsoft Advertising will stop displaying your ads until the next day. This makes sure you spend only as much as you're comfortable spending.
You first set a budget when you create a smart campaign, but you can subsequently change your budget at any time.
The shaded area along the budget slider shows you the range of budgets used by business like yours (based on your business category and products or services). This gives you an idea of what budget level will make your ads competitive.
Try entering different values and watch the Estimated performance window. Based on your budget, your targeted locations, and the products or services you set, we'll show you how many impressions and clicks we estimate your ads will get.
Your actual spend per day might be more or less than the actual target budget you've set. However, each month, you won't spend more than this number multiplied by the number of days in the month.