Smart campaigns: How your settings for locations, products, and services affect who sees your ads

Smart campaigns: How your settings for locations, products, and services affect who sees your ads

Learn about how your selections for locations, products, and services determine who sees your ads, and how to adjust these settings after you've created a campaign.
Note

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

When you create a smart campaign, you give us several important pieces of information about your business:

  • Your business category
  • The products or services you want to advertise
  • The language you want to advertise in
  • The geographic locations you want your ads to run in

Our AI uses these settings to inform:

  • What search phrases should trigger your ads
  • Which people we should show your ads to
  • Where in the world your ads should be shown

These are critical factors in the success of an ad campaign! As you monitor your smart campaign's performance, consider these settings and make adjustments if necessary.

Editing your business category, products, services, or language expando image
  1. From the All Campaigns page, click Campaign details for the campaign you want to edit.
  2. Click Edit products or services.
  3. Update your settings.

    As you add products or services, pay attention to the Estimated number of potential customers window on the right. This shows you how many people we estimate will search on the Microsoft Advertising Network for these products or services (within the locations you are targeting) each month.

  4. Click Save.
Note

We will suggest some products or services based on your website and the business category you've selected. We recommend adding any variation that is relevant to what you're advertising to maximize your campaign's reach.

Editing the geographic location you want to advertise in expando image
  1. From the All Campaigns page, click Campaign details for the campaign you want to edit.
  2. Click Edit locations.
  3. Update your settings.

    As you adjust the radius or add locations, pay attention to the Estimated number of potential customers window on the right. This shows you how many people we estimate will search for your products or services within these locations on the Microsoft Advertising Network each month.

  4. Click Save.
Note

You can either target a radius around your business address or within a specific location (country/region, state/province, city, or ZIP/postal code).

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