Smart campaigns: How your settings for locations, products, and services affect who sees your ads
Smart campaigns: How your settings for locations, products, and services affect who sees your ads
Learn about how your selections for locations, products, and services determine who sees your ads, and how to adjust these settings after you've created a campaign.Note
Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
When you create a smart campaign, you give us several important pieces of information about your business:
- Your business category
- The keyword themes you want to advertise
- The language you want to advertise in
- The geographic locations you want your ads to run in
Our AI uses these settings to inform:
- What search phrases should trigger your ads
- Which people we should show your ads to
- Where in the world your ads should be shown
These are critical factors in the success of an ad campaign! As you monitor your smart campaign's performance, consider these settings and make adjustments as you see fit.
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From the collapsible menu on the left, select All campaigns > Campaign details for the campaign you want to edit.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Campaigns > Campaign details for the campaign you want to edit.
- In the Keyword themes pane, select Edit.
- Update your settings.
As you add keyword themes, pay attention to the Estimated number of potential customers window on the right. This shows you how many people we estimate will search on the Microsoft Search Network for these keyword themes (within the locations you are targeting) each month.
- Select Save.
Note
We will suggest some keyword themes based on your website and the business category you've selected. We recommend adding any variation that is relevant to what you're advertising to maximize your campaign's reach.
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From the collapsible menu on the left, select All campaigns > Campaign details for the campaign you want to edit.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Campaigns > Campaign details for the campaign you want to edit.
- In the Locations pane, select Edit locations.
- Update your settings.
As you adjust the radius or add locations, pay attention to the Estimated number of potential customers window on the right. This shows you how many people we estimate will search for your keyword themes within these locations on the Microsoft Search Network each month.
- Select Save.
Note
You can either target a radius around your business address or within a specific location (country/region, state/province, city, or ZIP/postal code).