Smart campaigns: Monitor your campaign's performance

Here you'll see your campaign's name, status (Enabled or Paused), goal, business name, and business website.

To pause a campaign, click the arrow next to Enabled, and select Paused. To make changes to other details, click Edit.

Here you'll see a preview of your ad or ads. If this campaign has multiple ads, you can click the arrows on either side of the preview to see them all.

If you want to make changes to any of your ads, click Edit ads. Learn more about crafting effective ads.

Here you'll see a performance graph showing how many clicks this campaign's ads have gotten over time. Clicks are a good measure of how appealing your ads are to the people who see them. Clicks are also what you pay for—you only pay Microsoft Advertising when someone clicks your ad.

Here you'll see a performance graph showing how much you've spent on this campaign over time. Spend is closely tied to clicks, because clicks are what you pay for.

Here you'll see a performance graph showing how many impressions this campaign's ads have gotten over time. Impressions are a good measure of how visible your ads are, given your budget, location targeting, and selected products or services.

Here you'll see a snapshot of the top words or phrases that people searched for when they saw your ad. To see the complete list, click Manage search phrases.

When you review the Manage search phrases page, keep your eye out for search phrases that may be irrelevant to your business. Clicks that resulted from these searches are less likely to have helped you reach your goal. To block a search phrase from bringing up your ad in the future, click on its status icon and select Pause.

Here you'll see how your clicks, spend, and impressions break down by device type: computer (including laptops), tablet, and smartphone.

Here you'll see a map showing your targeted locations. To make changes to your location targeting, click Edit locations.

Learn more about how your location settings affect who can see your ads.

Here you'll see a performance graph showing how many phone calls this campaign's ads have resulted in over time, if the campaign's goal is Get more phone calls to my business.

To change your business phone number, click Edit phone number.

Here you'll see the business category and the products or services you selected when you created this campaign. To make changes to these settings—or to change the ads' display language—click Edit products or services.

Learn more about how these settings affect who can see your ads.

Here you'll see the budget you set when you created this campaign. To change your budget, click Edit budget.

Learn more about your budget and what you pay for.