Smart campaigns: Monitor your campaign's performance

Smart campaigns: Monitor your campaign's performance

Learn how to keep track of your smart campaign's performance on the Campaign details page.
Note

Not everyone has this feature yet. If you don't, don't worry—it's coming soon!

OK, you've created a smart campaign—congratulations! But how are your ads performing?

On the All Campaigns page, you'll see a tile for each smart campaign you've created. Each tile shows:

  • The campaign's name
  • The campaign's status (Enabled or Paused)
  • A preview of one of the ads in this campaign

To review the performance of a campaign, or to make changes to it, click either Campaign details or the campaign's name in the left pane of the page. On an individual campaign's page, you'll see tiles for:

Campaign information expando image

Here you'll see your campaign's name, status (Enabled or Paused), goal, business name, and business website.

To pause a campaign, click the arrow next to Enabled, and select Paused. To make changes to other details, click Edit.

Note

You cannot change a campaign's goal after it has been created.

Ad preview expando image

Here you'll see a preview of your ad or ads. If this campaign has multiple ads, you can click the arrows on either side of the preview to see them all.

If you want to make changes to any of your ads, click Edit ads. Learn more about crafting effective ads.

Clicks expando image
Here you'll see a performance graph showing how many clicks this campaign's ads have gotten over time. Clicks are a good measure of how appealing your ads are to the people who see them. Clicks are also what you pay for—you only pay Microsoft Advertising when someone clicks your ad.
Note

If you recently created this campaign, you will see "No data available" here.

Spend expando image
Here you'll see a performance graph showing how much you've spent on this campaign over time. Spend is closely tied to clicks, because clicks are what you pay for.
Note

If you recently created this campaign, you will see "No data available" here.

Impressions expando image
Here you'll see a performance graph showing how many impressions this campaign's ads have gotten over time. Impressions are a good measure of how visible your ads are, given your budget, location targeting, and selected products or services.
Note

If you recently created this campaign, you will see "No data available" here.

Search phrases expando image

Here you'll see a snapshot of the top words or phrases that people searched for when they saw your ad. To see the complete list, click Manage search phrases.

When you review the Manage search phrases page, keep your eye out for search phrases that may be irrelevant to your business. Clicks that resulted from these searches are less likely to have helped you reach your goal. To block a search phrase from bringing up your ad in the future, click on its status icon and select Pause.

Note

If you'd like additional search phrases to bring up your ad, expand your products or services (see below).

Devices expando image
Here you'll see how your clicks, spend, and impressions break down by device type: desktop (including laptops), tablet, and smartphone.
Locations expando image

Here you'll see a map showing your targeted locations. To make changes to your location targeting, click Edit locations.

Learn more about how your location settings affect who can see your ads.

Phone calls expando image
Here you'll see a performance graph showing how many phone calls this campaign's ads have resulted in over time, if the campaign's goal is Get more phone calls to my business.
Note

If you recently created this campaign—or if your campaign's goal is not Get more phone calls to my business—you will see "No data available" here.

To change your business phone number, click Edit phone number.

Products or services expando image

Here you'll see the business category and the products or services you selected when you created this campaign. To make changes to these settings—or to change the language you want your ads to appear in—click Edit products or services.

Learn more about how these settings affect who can see your ads.

Budget expando image

Here you'll see the budget you set when you created this campaign. To change your budget, click Edit budget.

Learn more about your budget and what you pay for.

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