Not everyone has this feature yet. If you don't, don't worry—it's coming soon!
Connect to more qualified customers with similar audiences, generated automatically by Microsoft Advertising based on your existing remarketing lists. Similar audiences connect you with new customers who have similar behaviors and attributes to people you are already targeting.
With similar audiences, Microsoft Advertising does all the work for you. We analyze your existing remarketing lists and then comb searchers on the Microsoft Search Network and visitors to the Microsoft Audience Network for new potential customers who show similar attributes to the people on your lists. We base this analysis on a variety of signals, including search history, activity on Bing and other Microsoft properties, and user profile data.
If we've identified a similar audience that's large enough, then it's available for you to use right away.
From the top menu, select Tools > Audiences.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Audiences.
From the collapsible menu on the left, select All campaigns > Audiences.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Audiences.
From the collapsible menu on the left, select All campaigns > Audiences.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Audiences.
Similar audiences are just one of our audience targeting options.