Using a final URL suffix

Using a final URL suffix

Learn about the final URL suffix and how to set one up.

A final URL suffix is a set of tracking parameters to be added to the end of your landing page URL. Having these parameters in a final URL suffix means that these parameters are always sent to the landing page.

What parameters can I use in a final URL suffix?

Each suffix can contain one of the following types of values: a static URL parameter, a value that references a Microsoft Advertising URL parameter, or any parameter listed in What tracking or URL parameters can I use?

Keep in mind:

  • Suffix values can't begin with ?, &, or # (though & can be used to separate parameters).
  • Suffix values can't contain {lpurl}, {ignore}, {escapeurl}, or other variations of a final URL placeholder. For more information, see What tracking or URL parameters can I use?
  • A final URL suffix needs to appear after the final URL but before any # (URL fragment symbol).

How do I set a final URL suffix?

Set a final URL suffix at the account level expando image
  1. In the left navigation pane, click Shared Library and then Account level options (or from the main menu on the left, click All campaigns, then Settings, and then Account settings).
  2. For Final URL suffix, enter your parameter or parameters.
  3. Click Save.
Set a final URL suffix at the campaign level expando image
  1. From the Campaigns page, click the Campaigns tab (or from the main menu on the left, click All campaigns and then Campaigns).
  2. Select the appropriate campaign.
  3. Click Settings.
  4. Under Campaign URL options, click Final URL suffix and enter your parameter or parameters.
  5. Click Save.
Set a final URL suffix at the ad group, keyword level, or dynamic ad target level expando image
  1. From the Campaigns page, click the Ad Groups, Keywords, or Auto Targets tab (or from the main menu on the left, click All campaigns and then Ad groups, Keywords, or Auto Targets).
  2. Make sure that the Final URL suffix column is visible. If it isn't:
    1. Click Columns > Modify columns.
    2. Click Attributes.
    3. Next to Final URL suffix, click Add.
    4. Click Apply.
  3. For the appropriate ad group or keyword, hover over the Final URL suffix column and click the pencil icon.
  4. Enter your parameter or parameters.
  5. Click Save.
Set a final URL suffix at the ad level expando image
  1. From the Campaigns page, click the Ads tab (or from the main menu on the left, click All campaigns and then Ads).
  2. Hover over the appropriate ad and click the pencil icon when it appears.
  3. Click Ad URL options.
  4. Enter your parameter or parameters in the Final URL suffix box.
  5. Click Save.
Set a final URL suffix at the product group level (product ads only) expando image
  1. From the Campaigns page, click the Ad Groups tab (or from the main menu on the left, click All campaigns and then Ad groups).
  2. Click the name of the appropriate ad group.
  3. Click the Product Groups tab.
  4. Make sure that the Final URL suffix column is visible. If it isn't:
    1. Click Columns > Modify columns.
    2. Click Attributes.
    3. Next to Final URL suffix, click Add.
    4. Click Apply.
  5. Click All products.
  6. For the appropriate product group, hover over the Final URL suffix column and click the pencil icon.
  7. Enter your parameter or parameters.
  8. Click Save.
Note

You can set a final URL suffix at any level, but if you've set different ones at multiple levels, we'll default to the lowest level available. We don't combine values from different levels.

See more videos...