Different conversion goals can have different values for your business. That's why, when creating or editing a conversion goal, you can choose whether or not to include each time the goal is achieved in your "Conversions" columns. This makes sure that the "Conversion" columns on your Conversion goal data table and in your reports reflect only the conversion goals that matter most to you.
From the top menu, select Tools > Conversion goals.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Conversions and select Conversion goals.
From the top menu, select Tools > Conversion goals.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Conversions and select Conversion goals.
Let's say you sell sunglasses online, and you have a conversion goal named "SALES" to track each time a sale is made. But you're also curious about how many times customers add a pair of sunglasses to their shopping carts, so you create a conversion goal named "CART" to track that as well.
Sales matter the most to you, and that means two things:
All you need to do is clear the checkbox for Include in "Conversions" for the CART conversion goal. Now shopping-cart customer actions aren't factored into your bidding optimization and don't appear in your data table and reports under "Conversions". However, you can still track the CART conversion goal using the "All conversions" columns (see below).
If you uncheck Include in "Conversions" for a conversion goal, you can still track it using the "All conversions" columns of your Conversion goal data table and your reports (for example, "All conversions", "All conversions rate", and "All conversions revenue"). Using the above example, these columns work like this:
Example conversion goal | Include in "Conversions" | Conversion goal data will appear in | |
---|---|---|---|
"Conversions" columns | "All conversions" columns | ||
SALES | Checked | ||
CART | Unchecked |