Parallel tracking gets customers to your landing page more quickly

Parallel tracking gets customers to your landing page more quickly

Learn how parallel tracking lets you send customers directly to your final URL while click measurement runs in the background.

If you use URL tracking, when customers click your ad, they usually have to go through a number of redirects before reaching your page.

With parallel tracking enabled, when customers click your ad, they immediately see your landing page. Simultaneously, Microsoft Advertising runs your tracking URLs in the background. So your customers' user experience is improved and you still get the same great measurement tracking.

Requirements

  • Check with your click measurement provider to make sure they support parallel tracking. Compatibility will depend on how you have implemented URL tracking, and incompatibilities could make click measurement stop working. You may need to edit your tracking template before enabling parallel tracking.
  • You need to have {lpurl] or one of its variants in your URL's tracking template for parallel tracking to work. Learn more about tracking and URL parameters.
  • Parameters that are being sent to the landing page during click redirection should be entered in the final URL or attached to the {lpurl} parameter in your tracking template.

How to enable parallel tracking

  1. Click Shared Library in the left navigation pane.
  2. Under Account level options, click View URL options.
  3. For Parallel tracking, select Send customers directly to your final URL while click measurement runs in the background.
  4. Click Save.

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