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Understanding negative keyword conflicts and their reports

Understanding negative keyword conflicts and their reports

"Possibly intentional" negative keyword conflicts
Note

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You can use negative keywords to help prevent your ads from being displayed to customers who are unlikely to click them. However, if you choose a negative keyword that is identical to an existing keyword, it will result in a conflict.

Possible conflict types are:

  • Possibly intentional: Some advertisers intentionally create negative keyword conflicts to block a portion of match types from triggering your ads. For example, if your phrase match keyword is “stereo plug”, you might also choose “stereo plug” as your exact match negative keyword text to match only with this phrase. In this scenario, customers that are searching for specific items like “3.5mm stereo plug” or “gold stereo plug” are more likely to see your ad.

    If you intentionally created this conflict to block certain match types from triggering your ads, no action may be required.

  • True: Any other negative keyword conflict. This conflict can be resolved by deleting the conflicting negative keyword.

Running a negative keyword conflict report

This report shows negative keywords that are conflicting with some of your keywords, therefore blocking your ads from showing. It can tell you which ones are in conflict, whether the conflict is at the campaign or ad group level, and help you to determine which negative keywords to delete.
  1. From the global menu at the top of the page, click Reports > Reports > Performance > Negative keyword conflicts.
  2. Select from each list the settings you want for Show (unit of time), Date range, and download Format. At What to report on, if you select Specific accounts and campaigns, a box appears for you to select the campaign or account to report on.
  3. For What to report on, you can choose to see how ad extensions are working on All accounts and campaigns, or, if you select Specific accounts and campaigns, pick the account you want in the Available items box that appears.
  4. Under Choose your columns, add or remove the columns to set up your report to show what you want.
  5. Optionally, you can select a Filter to apply to your report.
  6. Click Run to run the report, or Download to download the report as CSV, TSV, or XLSX (Microsoft Excel) file.
  1. On the Reports page, in the left pane, click Standard Reports > Negative keyword conflicts report.
  2. Select the Show (unit of time), Date range, and download Format.
  3. Under Choose your columns, add or remove the columns you’d like to see in your report. We recommend that you select Conflict type as one of the columns. This can help you keep track of which negative keyword conflicts are intentional and which ones are not.
  4. Click Run to run the report, or Download to download the report as a .csv, .tsv, or .xlsx file.
  5. In the report, use the first few columns to sort the data as you see fit.

Running a product negative keyword conflict report

This report shows negative keywords and the corresponding product ads that are being prevented from showing in your shopping campaigns. It can help you assess whether the negative keywords applied to your Shopping campaigns are excessively restricting your campaign performance.
  1. On the Reports page, in the left pane, click Standard Reports > Product ads > Product negative keyword conflicts report.
  2. Select the Show (unit of time), Date range, and download Format.
  3. Under Choose your columns, add or remove the columns you’d like to see in your report.
  4. Click Run to run the report, or Download to download the report as a .csv, .tsv, or .xlsx file.
  5. In the report, use the first few columns to sort the data as you see fit.

Note

Please note that the Conflict type column is not available in product negative keyword conflict reports.

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