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You can now customize targeting settings for location, ad schedule, and device at the ad group level. This gives you more flexibility in targeting, but keep in mind that you will need to manage these targeting settings independently of your campaign settings.
By default, ad groups inherit their campaigns' location, ad schedule, and device targeting settings. You can customize an ad group's setting in two different places in Microsoft Advertising:
If you customize a targeting setting at the ad group level, you will need to manage it independently of your campaign level settings. Subsequent changes (such as bid adjustments) to the campaign level target criteria will not affect ad group level settings.