Learn more about where Local inventory ads are available.
For Local Inventory Ads, you must create and submit a local products feed. A local products feed contains all the products that you sell in your stores with attributes describing the products.
We are working with retailers who have physical stores in the United Kingdom and United States.
Field name | Description | What you need to know |
---|---|---|
itemid |
A unique identifier for the item.
Example: Requirements: |
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title |
Title of the item
Example: Requirements: 150 character limit. Don't enclose in quotes. |
|
Field name | Description | What you need to know |
---|---|---|
description
(Required for local products if the data is not available in the online products feed) |
Item description
Example: Requirements: 10000 character limit. No HTML code. Do not enclose in quotes. |
|
image_link
(Required for local products if the data is not available in the online products feed) |
URL of an image of the item
Example: Requirements: 1000 character limit
Link must be HTTP or HTTPs only. Image must be: bmp, gif, exif, jpg, png, tiff and the recommended minimum size is 220px by 220px. The image size cannot exceed 3.9 MB. |
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condition |
Condition of item
Example: Requirements: |
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product_category |
Predefined product category (equivalent to google_product_category)
Example: Requirements: |
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Field name | Description | What you need to know |
---|---|---|
webitemid | Alternative ID to match items between online products feed and local products feed. | If you are unable to use the same value for itemid and id in your feeds, we recommend matching webitemid value in the local products feed with id value in the online products feed for the same item. |
gtin
(Required for local products if the data is not available in the online products feed) |
Global Trade Item Number. The GTIN field has a limit of 50 characters, with each GTIN value having up to 14 digits. For multiple GTIN values, separate by a comma and space.
Example: Requirements: |
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brand
(Required for local products if the data is not available in the online products feed) |
Item’s manufacturer, brand or publisher
Example: Requirements: 70 character limit |
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mpn
(Required for local products if the data is not available in the online products feed) |
Manufacturer Part Number
Example: Requirements: |
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identifier_exists (required for new products only when gtin and brand, or mpn and brand isn't available) |
Used to indicate that unique product identifiers (gtin, brand, and mpn) aren't available for a product.
Example: |
Products that may not have an identifier_exists attribute include custom goods, like homemade products, or products that were made before gtins were created, like antiques. |
price |
Base price, excluding tax and shipping, submitted in local currency.
Example: Requirements: 0.00 to 10000000.00 (10 million) Use two decimal places and no symbols (e.g. $). |
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sale_price |
Items’s sale price, excluding tax and shipping
Example: Requirements: |
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sale_price_effective_date |
Sale’s start and end date and time
Example: Requirements: |
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pick up method |
Pick-up options available for the store.
Example: reserve Requirements: buy, reserve, and not supported |
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pick up sla |
The expected date that an item is available for pick-up.
Example: same day Requirements: same day, next day |
|
For apparel items, be sure to include the additional attributes if they are not provided in the online products feed.
Field name | Description | What you need to know |
---|---|---|
gender |
Gender targeted by the item
Example: Requirements: |
We recommend including gender in the title for products where it's a distinguishing attribute. |
age_group |
Age group targeted by the item
Example: Requirements: |
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color |
The dominant color of the item
Example: Requirements: Supports up to 3 values separated by a slash [/] with most dominant color first. Color attributes, like "stainless steel" or "mahogany" are also accepted. |
We recommend adding the dominant color in the title. |
size |
Size of the item
Example: Requirements: |
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Once you created your local products feed, you must submit your product information through Microsoft Merchant Center.
From the top menu, select Tools > Merchant Center > Feeds.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > Merchant Center > Feeds.