Use Location Extensions to show your business address in your ad

Use Location Extensions to show your business address in your ad

Learn how to show the address of your business location that's closest to the customer with Location Extensions.

What it is:
When you enable a Location Extension, you can choose to show the address of your business location that is closest to the customer and also include a local phone number. Better yet, if the customer is viewing your ad on a smartphone, they can click that number to give you a call.

Location Extensions

A particularly powerful feature of Location Extensions is that the address shown to the customer is typically the business location that is closest to them. If you have multiple business locations set up for your campaign, Microsoft Advertising will display the address and phone number for the location that is closest to the customer. The radius for the location display is about 50 miles. If you don't have a business location entered that is within 50 miles of the customer, no location will be shown in your ad.

Locations that you create apply to all your campaigns within a particular Customer ID. Also, note that you enable Location Extensions at the campaign level and they get applied to all ad groups and ads in the campaign.

Ability to set up in: All Bing markets

Serves in: All Bing markets, except Belgium and China.

Location Extensions can be created or edited at the account or campaign level. To select the level you want to make the changes in, select Account or Campaign below the Ad Extensions tab.

How do I create a new Location Extension? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Location Extensions and select Campaign or Ad group.
  4. Click Create ad extension.
  5. Select the campaign or ad group you want to add the extension to.
  6. Click Add new Location Extension.
  7. Enter the details of your Location Extension.
  8. Click Save.
How do I associate an existing Location Extension to a campaign? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Location Extensions and select Campaign or Ad group.
  4. Click Create ad extension.
  5. Select the campaign or ad group you want to add the extension to.
  6. Select the Location Extension you want to add from the Available Location Extensions list and click on the >> icon.
  7. Click Save.
How do I edit an existing Location Extension? expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Location Extensions and select Campaign or Ad group.
  4. Find the Location Extension you want to edit and then select the checkbox to its left.
  5. Click Edit and select Edit an extension.
  6. Make your changes and click Save.
How do I delete an existing Location Extension?expando image
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Location Extensions and select Campaign or Ad group.
  4. Find the Location Extension you want to delete and then select the checkbox to its left.
  5. Click Edit and select Delete association.
How do I add a Location Extension to multiple campaigns or ad groups? expando image

You can easily add an ad extension to multiple campaigns or ad groups with a few simple clicks.

  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Location Extension.
  4. Click Create ad extension.
  5. Select the campaign(s) or ad group(s) you want to add the extension to and click Done.
  6. Select the available Location Extensions and click Save.
How do I associate a Location Extension at the account level? expando image
  1. Click Campaigns at the top of the page.
  2. Click All Campaigns in the left navigation page.
  3. Click the Ad Extensions tab.
  4. If not already selected, click Location Extension and then Account.
  5. Click Create ad extension.
  6. Select the Location Extension you want to add from the Available Location Extensions list and click the arrow to move it over to the Selected Location Extensions box.
  7. Click Save.
What I need to knowexpando image
  • Business address can be displayed without a phone number but phone numbers cannot be displayed on their own.
  • Location Extensions are displayed on Bing but not on the syndicated network.
  • All business locations can include the same phone number.
  • Bulk support of Location Extensions is only available through the Microsoft Advertising Campaign page and the Bing Ads API.
  • Location Extensions can be added at the account level and used for different campaigns.
  • Premium rate and charge-free phone numbers are not allowed.
What if I have multiple business locations?expando image

If you have multiple locations for business, Location Extensions will show the nearest business location within 50 miles (80 kilometers) or the value selected for radius targeting.

Here are the details for the Location Extensions account limits.

  • Standard: Maximum 100 locations
  • Standard plus: Maximum 50,000 locations
  • Select: Maximum 50,000 locations
  • Premium: Maximum 100,000 locations


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