What it is:
When you enable a Location Extension, you can choose to show the address of your business location that is closest to the customer and also include a local phone number. Better yet, if the customer is viewing your ad on a smartphone, they can click that number to give you a call.
A particularly powerful feature of Location Extensions is that the address shown to the customer is typically the business location that is closest to them. If you have multiple business locations set up for your campaign, Microsoft Advertising will display the address and phone number for the location that is closest to the customer. The radius for the location display is about 50 miles. If you don't have a business location entered that is within 50 miles of the customer, no location will be shown in your ad.
Locations that you create apply to all your campaigns within a particular Customer ID. Also, note that you enable Location Extensions at the campaign level and they get applied to all ad groups and ads in the campaign.
Ability to set up in: All Bing markets, except Belgium and China
Serves in: All Bing markets, except Belgium and China.
Location Extensions can be created or edited at the account or campaign level. To select the level you want to make the changes in, select Account or Campaign below the Ad Extensions tab.
You can easily add an ad extension to multiple campaigns or ad groups with a few simple clicks.
From the main menu on the left, click All campaigns.
From the page menu, click Campaigns or Ad groups.
In the table, click the campaign or ad group you want to add an extension to.
From the page menu, click Ads & extensions.
From the top of the page, click Extensions.
If not already selected, click Location Extensions and select Campaign or Ad group.
Click Create ad extension > Add new Location Extension.
Select the campaigns or ad groups you want to add Location Extensions to.
From the Available Location Extensions list, select the Location Extension that you want to associate with the selected campaigns or ad groups, and click Done.
Select the Location Extensions from the Availabile Location Extensions table.
Click Save.
Click Campaigns at the top of the page.
Click the Ad Extensions tab.
If not already selected, click Location Extension.
Click Create ad extension.
Select the campaign(s) or ad group(s) you want to add the extension to and click Done.
Select the available Location Extensions and click Save.
From the main menu on the left, click All campaigns.
From the page menu, click Campaigns or Ad groups.
In the table, click the campaign or ad group you want to add an extension to.
From the page menu, click Ads & extensions.
From the top of the page, click Extensions.
If not already selected, click Location Extensions and select Account.
Click Create ad extension.
From the Available Location Extensions list, select the Location Extension.
Click Save.
Click Campaigns at the top of the page.
Click All Campaigns in the left navigation page.
Click the Ad Extensions tab.
If not already selected, click Location Extension and then Account.
Click Create ad extension.
Select the Location Extension you want to add from the Available Location Extensions list and click the arrow to move it over to the Selected Location Extensions box.
If you have multiple locations for business, Location Extensions will show the nearest business location within 50 miles (80 kilometers) or the value selected for radius targeting.
Here are the details for the Location Extensions account limits.