Microsoft Advertising features
Microsoft Advertising features
Learn about the different features offered by Microsoft Advertising.
With Microsoft Advertising, you have different tools you can use manage your campaigns. Here's a quick look at what you can do in each Microsoft Advertising application.
Microsoft Advertising
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Microsoft Advertising Editor
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Bing Ads API
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- Easily import campaigns from Google Ads to Microsoft Advertising
- Learn how to create great ads
- Advertise globally or locally
- Reach customers in any country or region, or within a specific distance from your business
- Measure campaign performance with reporting
- Track your online advertising budget and spend
- Evaluate ad and keyword performance
- Develop insights for optimizing campaigns
- Create a catalog for your products with Microsoft Merchant Center
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- Manage multiple accounts simultaneously
- Make multiple changes quickly with bulk editing tools
- Copy and paste keywords, ads, even whole campaigns from one account to another
- Make changes before uploading to your account
- Work offline
- Easily import campaigns from Google Ads to Microsoft Advertising
|
- Advertise globally or locally
- Reach customers in any country or region, or within a specific distance from your business
- Measure campaign performance with reporting
- Track your online advertising budget and spend
- Evaluate ad and keyword performance
- Develop insights for optimizing campaigns
- Create a catalog for your products with Microsoft Merchant Center
|
Microsoft Advertising features in Microsoft Advertising Editor and Bing Ads API
Here are lists of features and which tool allows you to do each one:
Ad types |
Microsoft Advertising
|
Microsoft Advertising Editor
|
Bing Ads API
|
Text |
Yes
|
Yes
|
Yes
|
Dynamic search ads |
Yes
|
No |
Yes
|
Product ads |
Yes
|
Yes
|
Yes
|
App install ads |
Yes
|
No |
Yes
|
Campaign settings |
Microsoft Advertising
|
Microsoft Advertising Editor
|
Bing Ads API
|
Campaign types |
Ad, Shopping |
Ad, Shopping |
Yes
|
Shared budgets |
Yes
|
No |
Yes
|
Bid settings |
Microsoft Advertising
|
Microsoft Advertising Editor
|
Bing Ads API
|
Flexible bid strategies |
Yes
|
Yes
|
Yes
|
Enhanced CPC |
Yes
|
Yes
|
Yes
|
Automatic CPC |
Yes
|
No |
Yes
|
Keyword bidding |
Yes
|
Yes
|
Yes
|
Targeting |
Microsoft Advertising
|
Microsoft Advertising Editor
|
Bing Ads API
|
Location and advanced location |
Yes
|
Yes
|
Yes
|
Day of the week/time of day |
Yes
|
Yes
|
Yes
|
Age and gender |
Yes
|
Yes
|
Yes
|
Device |
Yes
|
Yes
|
Yes
|
Ad extensions |
Microsoft Advertising
|
Microsoft Advertising Editor
|
Bing Ads API
|
Location extension |
Yes
|
Yes
|
Yes
|
Call extension |
Yes
|
Yes
|
Yes
|
Sitelink extension |
Yes
|
Yes
|
Yes
|
Image extension |
Yes
|
No |
Yes
|
App extension |
Yes
|
Yes
|
Yes
|
Callout extension |
Yes
|
Yes
|
Yes
|
Review extension |
Yes
|
Yes
|
Yes
|
Structured snippet extension |
Yes
|
No |
Yes
|
Automated extension |
Yes
|
No |
No |
Other |
Microsoft Advertising
|
Microsoft Advertising Editor
|
Bing Ads API
|
Upgraded URLs |
Yes
|
Yes
|
Yes
|
Universal Event Tracking |
Yes
|
No |
Yes
|
Microsoft Merchant Center
|
Yes
|
No |
Yes
|
Remarketing / Audiences |
Yes
|
Yes
|
Yes
|
Shared negative keywords |
Yes
|
Yes
|
Yes
|
Website exclusion |
Yes
|
Yes
|
Yes
|
Change history |
Yes
|
No |
Yes
|