Improvements to Sitelink Extensions are here! You can now:
Analyze a specific sitelink's performance. Get granular reporting for individual sitelinks.
Manage sitelinks more easily. Create individual sitelinks and share them across campaigns or ad groups.
Add double the number of maximum sitelinks per campaign or ad group. Associate up to 20 Sitelink Extensions per campaign or ad group.
Sitelink Extensions are additional links in your ads that take people to specific pages on your website. For each campaign, you can enter up to 20 sitelinks. By default, the sitelinks are set at the campaign level, however, you can also set sitelinks at the ad group level. Specifying sitelinks at the ad group level will override the sitelinks associated with the campaign.
You can now also add up to two lines of descriptive text under each Sitelink Extension. These enhanced Sitelink Extensions can draw attention to your ad by increasing its size. Only high-quality ads at the top of the search results page will trigger enhanced Sitelink Extensions, so make sure you add descriptions to high performing campaigns, such as your brand term campaigns. An ad can display 2, 4, or 6 enhanced sitelinks with descriptions, or 2 - 6 sitelinks in a single row without descriptions, which will be determined by Bing. Learn more about Sitelink Extensions policies here.
Sitelink Extensions can be created or edited at the campaign or ad group level. To select the level you want to make the changes in, select Account, Campaign, or Ad group below the Ad Extensions tab. (or from the main menu, click All campaigns > Campaigns or Ad groups).
Both lines of text must be used for the new sitelinks to serve.
The maximum character count for the headline text is 25 characters.
Keywords in sitelinks that have an exact match as the search query will be bolded (available in the U.S. only).
Dynamic URL parameters may be used to track Sitelink Extension clicks. Learn more
Sitelink extensions may direct searchers to 3rd party retailers. These sitelinks must include the name of the retailer in the link text and direct searchers to the specific page where the product is being sold. For example, a sitelink which directs searchers to 3rd party retailer Contoso’s shoes page (contoso.com/shoes) might say, “Buy Shoes on Contoso"