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Labels let you organize campaigns, ad groups, ads, and keywords into groups based on whatever is important to you. You can then filter and run reports on your labels to get the data that is most meaningful to you.
With labels, you could:
The important thing is that it’s all up to you. You decide what your labels mean and how to apply them to your campaigns, ad groups, ads, and keywords.
There are two ways to get to the label management page:
Here you’ll see all of the labels you’ve created. You can click a label’s color, name, or description to edit it.
To view label data in the Dimensions tab:
Unlike other Dimensions tables, you will see a summary Everything else row below your list of labels. This shows the performance data for all items not associated with the labels in the table. If you don’t have any filters applied, the Everything else row represents all items without labels. If you filter on 3 labels out of 10, for example, this row will represent all items without these 3 labels. This can be a handy way to compare groups of labels.