Where are my Campaign Analytics goals?

Still using Campaign Analytics in Microsoft Advertising to track conversions? We are migrating all remaining active Campaign Analytics goals to UET goals starting at the beginning of May 2016 and remove Campaigns Analytics from Microsoft Advertising by the end of October 2016.

Microsoft Advertising has been migrating all remaining active Campaign Analytics goals to UET goals since May 2016 and is removing Campaigns Analytics from Microsoft Advertising by the end of October 2016. If you haven’t already done so, you’ll want to ensure UET is set up so you can continue to track conversions (i.e. purchase, sign up, download) to your site. This can be done as easily as One, Two, Three:

  1. From the top menu, select Tools > UET tag.

    If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Conversions and select UET tag.

  2. Check if you have any auto-created UET tag with tag name “UETTag_Autogen_for_CA” on the UET tags page.
  3. Create new conversion goals and UET tag.

    If you have an auto-created UET tag, you can just skip this step and go straight to 3. Otherwise, you will want to create new conversion goals and UET tag. To learn how, see How do I create a conversion goal? and How do I create a UET tag?

  4. Add the UET tag to your website.

    Once you’ve got your conversion goals and UET tag, you’ll add the new UET tag to your website and remove any existing Campaign Analytics tags. To learn how, see How do I add a UET tag to my website?.

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