With Upgraded URLs, you can now add custom parameters to your tracking templates so that you can track what you want instead of being limited to using just the URL parameters that Microsoft Advertising provides. To learn more, see What are Upgraded URLs and how do I upgrade?
Custom parameters work exactly the same as URL parameters with respect to dynamic substitutions, except that you will define the parameter names and variables (also known as key and value pairs). To learn more, see What tracking or URL parameters can I use?
You can define custom parameters for one or more campaigns, ad groups, ads, keywords, or sitelink extension and then add them to the corresponding tracking template. We recommend that you create custom parameters at the campaign level and then add them to your account level tracking template. To learn more, see Create an account tracking template
Let's say you have customers in 3 different locations and you want to report on the number of searches from each location.
First you define a custom parameter for each market:
Targeting market | Custom parameters |
---|---|
New York, USA | {_market}=ny-usa |
Seattle, USA | {_market}=sea-usa |
Miami, USA | {_market}=mia-usa |
Targeting market | Sample landing page URL |
---|---|
New York, USA | http://contoso.com/?mkt=ny-usa&keyword={Keyword} |
Seattle, USA | http://contoso.com?mkt=sea-usa&keyword={Keyword} |
Miami, USA | http://contoso.com?mkt=mia-usa&keyword={Keyword} |
From the collapsible menu on the left, select All campaigns > Ads & extensions > Ads.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Ads & extensions > Ads.
From the collapsible main menu on the left, select All campaigns, and then either Campaigns or Ad groups.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns, and then select either Campaigns or Ad groups.
From the collapsible menu on the left, select All campaigns > Ads & extensions > Ads.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Ads & extensions > Ads.
From the collapsible menu on the left, select All campaigns > Keywords > Keywords.
If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, hover over Campaigns and select Keywords > Keywords.
Custom parameters can be set at the campaign, ad group, text ad, keyword and sitelink extension level. When applying the tracking template, Microsoft Advertising will use the tracking template defined at the lowest level.
To learn how set up custom parameters at each level, see Can I use custom parameters?.
Example: Overriding a campaign-level custom parameter at the keyword level
Campaign: Sales has the following custom parameters:
If you want to change the coupon amount from 15% off to 25% off for specific keywords, you should define a keyword-level customer parameter {_coupon}=25OFF so that it will be substituted at the time of impression instead of 15OFF.