Callout extensions: Highlight your store's products or offers
Callout extensions: Highlight your store's products or offers
Add extra snippets of text that highlights your store's products or offers.Callout extensions provide an extra snippet of text that highlights your website’s products or offers. This extension is not clickable and can appear in addition to your ad’s description. Providing additional details about your website can make your ad more relevant to potential customers.
Important
Callout text may not duplicate what is already stated in the ad. Our full list of callout extension policies can be found here.
Each campaign and ad group can have 20 callout extensions associated with it and a minimum of two callouts must be associated with the campaign or ad group for the callout to serve. Keep in mind that your ads won’t always show callouts. If they do, the format may vary. Callout extensions are free to add to your ad.
Ability to set up in: All Bing markets
Serves in: All Bing markets, except China.
Callout extensions can be created or edited at the account, campaign, or ad group level. To select the level you want to make the changes in, select Account, Campaign, or Ad group below the Ad Extensions tab.
Comparing callout, filter link, and structured snippet extensions
| Callout | Filter link | Structured snippet | |
|---|---|---|---|
| When to use | Showcase what makes your products or services unique. | Create multiple links in your ad to specific products or services. | Provide more context on specific aspects of your products or services. |
| Example | "Free shipping • 24/7 Support" | "Price: Under $20 • $20-$30 • $30-$50 • $50-$100 • $100-$150 • $150+" | "Brands: Windows, Xbox, Skype" |
| Character limit | 25 characters per callout | 25 characters per value | 25 characters per value |
| Minimum number | 2 callouts | 3 values | 3 values |
| Maximum number | 4 callouts | 10 values | Based on value length and screen size |
Get started with callout extensions
Head over to the About ad extensions page for instructions to:
- Add, edit, and delete ad extensions
- Associate ad extensions to campaigns and ad groups