Microsoft Advertising can automatically add UTM tags to your landing page URL so you can use a third-party tracking tool, for example Google Analytics, to track how people got to your website. Auto-tags are applied to text ads, keywords, Microsoft Shopping Campaigns, Image Extensions, Sitelink Extensions, and dynamic search ads.
You turn on auto-tagging at the account level, and then Microsoft Advertising automatically adds the UTM tags to the landing page URLs for text ads, keywords, Microsoft Shopping Campaigns, Image Extensions, and Sitelink Extensions.
The first option will remove any UTM tags you already have and add the tags described below. The second option will simply add the tags below to your existing tags.
Microsoft Advertising automatically attaches the following UTM tags (parameters) to your landing page URL when it loads. The tags are added in the order shown below from top to bottom until the maximum length of the URL is reached.
|utm_source||The site that sent traffic to your page. Microsoft Advertising sets this to Bing.|
|utm_medium||Which channel was used. Microsoft Advertising sets this to cpc.|
|utm_campaign||Which campaign the keyword came from.|
|utm_content||Which ad group the keyword came from.|
Which keyword brought people to your website.
For product ads, what Microsoft Shopping product group (Criterion ID) brought people to your ad.
Here’s what a URL with appended UTM tags would look like:
And it tells you that:
Microsoft Advertising also lets you manually add tracking parameters to your landing page URL. To learn more, see How do I set up final URL tracking?