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The Microsoft Advertising App is a collection of simple tools that make it easy for you to stay on top of your campaigns from your mobile phone. For up-to-date information on releases and new features, check out What's New.
Here's what you can do in Microsoft Advertising for Android:
Microsoft Advertising for Android requires that you have the following:
If you already sign in to an existing Microsoft Advertising account with an email address, use the same Microsoft account email address.
Having trouble signing in? Here are solutions to some of the reasons why you might be having issues:
To get to the Dashboard, tap the menu icon at the top right of the screen and tap Dashboard. From the Dashboard or Campaign summary pages, tap any of the performance data to see metrics on spend, clicks, impressions (Impr.), click-through rate (CTR), average cost-per-click (Avg. CPC), conversions (Conv.), average position (Avg. Pos.), cost per acquisition (CPA), return on ad spend (ROAS), and conversion rate (Conv. Rate). Swipe the performance metric tiles to see additional metrics.
View performance graphs for your campaigns. You can view performance data for two metrics at a time by tapping the metric tiles above the graph. Swipe the tiles to see the second page of metrics. You can also tap and hold to see data in detail within the graph.
View performance data at the campaign level in a grid. Tap the menu icon at the top right of the screen and tap Campaigns to view the grid. You can swipe across the grid to see the performance metrics side-by-side. Tap the performance metrics header in the grid to change the sort order.
You can pause or enable an account in Microsoft Advertising or Microsoft Advertising Editor.
You can only change your search network bid using the app. If you want to change a content or product ad bid, you’ll need to use Microsoft Advertising or Microsoft Advertising Editor.
From the Dashboard, tap Editorial Disapprovals to review your disapproved ads. Disapproved ads have a red triangle in the ad grid view. Tap on the ad to see the ad summary and tap on the Disapproved delivery status to view the list of reasons. Depending on the disapproved reason, you can edit your ad directly in the app or request an exception to be reviewed by the Microsoft Advertising team.
You can edit an existing ad's title, description, display, final URL, and device preference on the go.
To edit your ad, tap the pencil icon from the Ad Summary page. Make the necessary updates and tap Save. Keep in mind that any change syou make to your ad copy is done in real time.
You can edit an existing Expanded Text Ad's title, paths, ad text, and mobile URL on the go.
To edit your ad, tap the pencil icon from the Ad Summary page. Make the necessary updates and tap Save. Keep in mind that any changes you make to your ad copy is done in real time.
The Share of Voice report available from the app provides a much more simplistic rollup at the account level. You can swipe through the carousel to see how each statistic contributed to your lost impression or tap an individual stat to focus more on. Take a look at the Share of Voice statistics provided in the app below:
|Performance statistic||What it is|
|Impression share||The estimated percentage of impressions, out of the total available impressions in the market you were targeting. For example, out of the estimated 59,000 impressions that occurred on this day in your targeted market, you got only about 2,300, or 3%.|
|Lost due to rank||The estimated percentage of impressions your ads did not receive due to issues with your ad ranking.|
|Lost due to expected click-through rate (CTR)||The estimated percentage of impressions your ads did not receive due to issues with expected click-through rate.|
|Lost due to budget||The estimated percentage of impressions your ads did not receive due to issues with your campaign's daily budget.|
|Lost due to bids||The estimated percentage of impressions your ads did not receive due to issues with your keyword bids. For example, your keyword bids are low and not competing will in the auction marketplace.|
|Lost to ad relevance||The estimated percentage of impressions your ads did not receive due to issues with ad relevance scores.|
Your Quality Score can be viewed from the campaigns, ad groups, and ads grids. Microsoft Advertising calculates how competitive your ads are in the search marketplace by measuring the relevance of your keywords, ads, and landing pages to your audience with its Quality Score metric. Quality Score is a weighted value between 1 (underperforming) and 10 (outperforming) used by advertisers to track the performance of changes they make to their ad copy and landing page to make them more relevant to their target audience
Once an opportunity has been applied or dismissed, you can track your keyword change history on Microsoft Advertising.
When there are new Keyword Opportunities available, you’ll receive a notification, so you won’t miss any new suggestions. To view and edit the Keyword Opportunities:
Your feedback helps us understand how you use our products so that we can improve your Microsoft Advertising App experience. Complaints, kudos, or bug reports are welcome! Sending your feedback to Microsoft Advertising is easy: