Support wait times may be longer than usual. We're sorry for any inconvenience. Thank you for your patience.
The targeting setting determines if an ad group or campaign must serve ads only to users in the associated audiences ("Target and bid" option) or to all users ("Bid only" option).
It is not logically possible for an ad group or campaign to be associated with one audience using the "Target and bid" option and another using the "Bid only" option. Hence, the system enforces the same targeting setting across all the associations for a given ad group or campaign. This means if your ad group or campaign is associated with multiple types of audiences (remarketing and in-market), all of those audiences will have the same targeting setting.
While the status and bid adjustments of associations can be edited in bulk by selecting associations and clicking Edit on the Audience table, the targeting setting cannot. The targeting setting can only be edited one ad group or campaign at a time from the Audience table by clicking on Create association and then selecting the relevant ad group or campaign. Any update made to the targeting setting for an ad group or campaign is applied to all the existing and new associations for all audience types for that ad group or campaign.