Segment your performance data

Find out how to use segmentation to split your performance data into rows based on Time, Network, Device, and Top vs. Other on the Account Summary or Campaigns page.

Segmentation allows you to split your Account summary or Campaign page performance data into rows based on Time, Audience Conversions, Device Type, Network, Top vs. Other, and Vertical Ad Type. For example, you can segment your impression, click, and CTR data by device to see what devices your audience is seeing your ad on. This gives you greater insights into how your campaigns are doing and you no longer have to go to the Reports page to get this level of detail.

Important

GoalId will show as GoalName for some goals that aren't found under the current account, and in some rare scenarios where that goal has been migrated.

Add segments to the table

From the top menu, select Tools > Accounts > Accounts summary.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > All accounts > Accounts summary.
Or, from the collapsible menu on the left, select All campaigns > Campaigns > Campaigns.

Select the Segment icon on the table toolbar and then select the one you want to apply.

Segment	What it shows
Time	View your data by time (day, week, month, quarter, year, day of week).
Audience	View your data by audience name or catagory (For example: Remarketing list, In-Market audience)
Conversions	View your data by goal name or goal type (For example: Destination URL, Offline conversions). Please note that this segment shows data related to conversions only.
Device Type	View your data by device type (smartphone, tablet, or PC).
Network	The combined search advertising marketplace of the Microsoft Search Network.
Top vs. Other	The position (mainline vs. bottom or sidebar) of your ad on the Microsoft Search Network search results page.
Vertical Ad Type	View your data by different vertical ad types in your search campaigns (e.g. Automotive inventory ads and Credit card ads).

Review your data split out by segment.

Download segmented data in a report

Once you have your data the way you want it, you can download it into a CSV or Excel report to conveniently share the information with your clients or use for further analysis.

Remove segments from the table

From the top menu, select Tools > Accounts > Accounts summary.

If you're using the new Microsoft Advertising navigation, from the navigation menu on the left, select Tools > All accounts > Accounts summary.
Or, from the collapsible menu on the left, select All campaigns > Campaigns > Campaigns.
On the table toolbar, select Segment > None.

Segmentation data

Some segmentation types only have data for a specific period of time. Here is a summary of what is available and what date ranges you should avoid if using that segment.

If you select	The minimum amount of data	The maximum amount of data	Date ranges to avoid
Day	1 day	16 days	Last 30 days and anything longer than this
Week	1 week	17 weeks	Today, Yesterday, This week (all versions), Last 7 days, Last week (all versions), Last 6 months and anything longer than this
Month	1 month	17 months	Today, Yesterday, This week (all versions), Last 7 days, Last week (all versions), Last 14 days, This month, Last 30 days, Last month, Entire time. If you select "This week" before the week is over or "This month" before the month is over, we won't be able to segment the data.
Quarter	1 quarter	13 quarters	Today, Yesterday, This week (all versions), Last 7 days, Last week (all versions), Last 14 days, This month, Last 30 days, Last month, Last 3 months, Entire time
Year	1 year	3 years	Today, Yesterday, This week (all versions), Last 7 days, Last week (all versions), Last 14 days, This month, Last 30 days, Last month, Last 3 months, Last 6 months, This year, Last year
Day of the week	No limit	No limit	None
Goal name	No limit	No limit	Data prior to October 26, 2017
Goal type	No limit	No limit	Data prior to October 26, 2017
Audience name	No limit	No limit	Data prior to January 5, 2018
Audience category	No limit	No limit	Data prior to January 5, 2018
Device type	No limit	No limit	None
Network	No limit	No limit	None
Top vs. Other	No limit	No limit	None
Vertical Ad Type	No limit	No limit	None