Where do I view audience performance data?
See the two places in Microsoft Advertising where you can view audience performance data.
There are two places in Microsoft Advertising where audience performance data can be viewed:
Campaigns page Audiences tab: The following performance metrics for each association between ad group and audience can be added on the Audience tabs - Impressions, Clicks, CTR, Avg CPM, Avg CPC, Avg Position, Conversions, Avg CPA, Conversion Rate, Revenue, Return on ad spend, Spend. To add the columns, click Columns and then Modify columns in the action bar.
Reports page . A new audience performance report including the following columns:
Attributes: Audience [ID and Name], Account [ID, Number and Name], Campaign [ID and Name], AdGroup [ID and Name], Ad [ID, Title], Keyword, Status (of the association), Bid Adjustment, Targeting Setting, Ad Distribution
Performance statistics: Impressions, Clicks, CTR, Avg CPM, Avg CPC, Avg CPA, Avg Position, Conversions, Conversion rate, CPA, Assists, Cost per assist, Revenue, Revenue per conversion, Revenue per assist, Return on Ad Spend, Spend