Set up bid boost
Optimize your ad group or campaign by setting a different bid amount, customizing ads, and broadening keywords.
Once you create a remarketing list and associate it with an ad group or campaign, you can then increase/decrease the bid amount, or bid boost, for the audience.
For example, you could increase your bids for shopping cart abandoners and reduce your bids for people that already made purchased your products.
From the Campaigns page, click the Audiences tab (or from the main menu on the left, click All campaigns and then Audiences).
- Select the checkbox next to a remarketing list.
Click Edit and then Change bid adjustment.
Select Increase by or Decrease by and enter the amount in percent.
You can increase the bid up to 900% and decrease by 90%.
Microsoft Advertising won't apply any bid boosts until the associated remarketing lists has at least 1000 users.
- Bid adjustments don't apply to an excluded audience association.
- By default, bid adjustments of 15% will be applied to new targeting associations. Existing associations in the ad groups or campaigns will not be changed.