Adding visual elements to your ads not only helps them stand out, but also gives customers a better idea of what to expect when they click your ad. Adding an image extension (with one or more images) to your ad is free and as with any ad, you only pay when your ad is clicked.
The image on desktop displays as a rectangle, cropped in various aspect ratios, whereas images displayed on mobile are cropped to a 1:1 square aspect ratio. Up to six images can be associated with each account, campaign, or ad group and all uploaded images will be rotated one at a time.
Ability to set up in: All Bing markets
Serves in: All Bing markets, except China
On desktop devices, three images are displayed, and the user can advance the carousel to see more. On mobile devices, one image is displayed with the option for the user to swipe to see more.
Ability to set up in: United States, English only
Serves in: United States, English market only
Before you create your image extension, consider how you would like them to appear in your search ad. Both layout types can appear as the first or second ad on the mainline only. Both layout options can be used with any keyword. Keep in mind, though, that keywords must be relevant to the images and ad copy. Keywords can include brand, product, and category terms.
You can associate up to 1,000 campaigns and 1,000 ad groups with image extensions.
Also consider our image policies and how to best leverage stock images:
Head over to the About ad extensions page for instructions to: