Add images to your ad with image extensions

Add visual elements to your ad with image extensions.

Note

This feature is available for setup in all markets and is available to serve in all markets, except for China.

Adding visual elements to your ads not only helps them stand out, but also gives customers a better idea of what to expect when they click your ad. Adding an image extension—with one or more images—to your ad is a way to enhance your ad for free, because, as with any ad, you only pay when your ad is clicked.

About image extensions

Before you create your image extension, consider how you would like them to appear in your search ad. Both layout types can appear as the first or second ad on the mainline only. Both layout options can be used with any keyword. Keep in mind, though, that keywords must be relevant to the images and ad copy. Keywords can include brand, product, and category terms.

You can associate up to 1,000 campaigns and 1,000 ad groups with image extensions. And, each of these entities (account, ad group, or campaign) can contain up to 25 associated image extensions.

You have two different options when it comes to image layout:

Single image layout

If you only have one image to share (such as your logo), choose the Single Image Extension layout. You can select multiple images and we'll show them one at a time in your ads.

Up to 25 images can be associated with each account, campaign, or ad group. All uploaded images will be rotated one at a time during ad delivery. On desktops, a single image layout displays as a rectangle that's cropped in various aspect ratios. On mobile devices, single images are cropped to a 1:1 square aspect ratio.

Single image extension on mobile

Multi-image layout

If you want us to show multiple images in an ad, choose the Multi-Image Extension layout. For this extension to serve, a minimum of five images must be chosen and you must select at least four image extensions to enable multi-image extensions. Multi-image extensions can appear with other ad extension; however, they will not serve with sitelink, enhanced sitelink, dynamic product, dynamic data, or price extensions. If you want to maximize multi-image extension delivery, we recommend adding them to campaigns or ad groups that do not have these other types of extensions.

On desktop devices, three images are displayed, and potential customers can advance the carousel to see more. On mobile devices, one image is displayed with the option to swipe to see more.

Multi-image extension on desktop

Also consider our image policies and how to best leverage stock images:

Image guidelines and policies
About stock images

Get started with image extensions

You can create an image extension yourself or import one from your Google Ads account.

Create an image extension

From the collapsible menu on the left, select All campaigns > Ads & extensions > Extensions.
Select Account to associate the extension with your account.
Note: You can associate extensions with campaigns and ad groups later as needed.
From the extensions dropdown, select Image Extensions.
Select Create > Create new Image Extension.
Enter the extension details in the Add new Image Extension panel.
Note: If you're making a single image extension, Name/Display Text is optional. Name/Display Text is only mandatory for multi-image extension.
Select Save. The new extension is added and shown in the Selected Image Extensions list.
On the main page, select Save to finish adding the extension to your account.

Head over to the About ad extensions page for instructions to:

Adding, editing, and deleting ad extensions
Associating ad extensions with an account, campaign, or ad group

Import an image extension from your Google Ads account

As part of your import settings, images are automatically imported from your Google Ads account to your Microsoft Advertising account. All images are imported as single image extensions, so Name/Display text is optional. Here are some things to know:

Automatic opt-in means the import process happens on its own.
This does not influence your spend! Your cost-per-click (CPC) won't change—it remains the same as clicking on ad text or ad copy.
Imported image extensions are supported on all devices.
Name/Display text is only necessary for multi-image extensions.
The import process will render all alt text to read "image," which will show up when customers hover over the image. Note: "Image" will only be shown in English regardless of market.
You can always opt out of automatic image extension import in your import settings.