How do I create a UET tag?

How do I create a UET tag?

Before you can track conversions or target audiences using a remarketing list, you need to create a UET tag and then add the UET tag tracking code to every page of your website.

Before you can track conversions or target audiences using a remarketing list, you need to create a UET tag in Microsoft Advertising and then add the UET tag tracking code to every page of your website. Don't know what UET is? See What is UET and how can it help me?

It's easy to create a UET tag in Microsoft Advertising:
  1. In the left navigation pane, click Conversion Tracking and then UET tags (or from the global menu at the top of the page, click Tools and then UET tags).
  2. Click Create UET tag and then enter a name.
  3. Optional: Enter a description that helps you identify the UET tag in the future. This could relate to the purpose the tag will serve or to the name or URL of your website.
  4. Click Save.
  5. In the View UET tag tracking code box, click either Copy, Download, or Email, and then click Done.

See more videos...