How do I challenge a disapproval?

How do I challenge a disapproval?

Learn about requesting an exception to a disapproval when you believe your ad component was mistakenly disapproved.

Disapprovals can occur when you create an ad or keyword, or during our editorial review of the components of your ads: ad text, keywords, ad extensions, and ad customizers. For more information about disapprovals, see How do I fix a Disapproved or Approved Limited status?

If, after reviewing the Microsoft Advertising policies, you believe that your ad component shouldn't have been disapproved, you can request an exception:

Request an exception while creating an ad or keywordexpando image
  1. If an ad or keyword is disapproved as you are creating it, click the Request an exception button.
  2. In the Tell us your reason for requesting an exception box, tell us why you believe the ad or keyword meets the policies and should not have been disapproved, or why the policy in question doesn't apply.
  3. Click Save.
Request an exception to a disapproval after the editorial reviewexpando image
Ads and keywords

  1. From the Campaigns page, click either the Ads tab or the Keywords tab (or from the main menu on the left, click All campaigns and then either Ads & extensions or Keywords).
  2. Find the affected ad(s) or keyword(s) in the table. Disapproved ads or keywords will have either Disapproved or Approved Limited listed in the Delivery column.
  3. Select the checkbox to the left of the affected ad(s) or keyword(s).
  4. Select Edit > Request exception, and then select either Selected ad(s) or All ads/keywords in this ad group.
  5. In the Tell us your reason for requesting an exception box, tell us why you believe the ad or keyword meets the policies and should not have been disapproved, or why the policy in question doesn't apply.
  6. Click Request an exception.

Ad extensions and ad customizers
Please contact support to request an exception.

We'll review the ad component again to ensure the right decision is made. When you submit the request, the delivery status for the ad component is set to Exception under review.

The Microsoft Advertising team responds to requests as quickly as possible—most reviews are completed within a day. After we've reviewed your request, we'll change the status of the ad component and send you an email summarizing any approvals or disapprovals.

Important

Keep in mind that if an ad component is disapproved a second time, the decision is final.

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