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About language options in Microsoft Advertising

About language options in Microsoft Advertising

Three language options in Microsoft Advertising give you control over your advertising campaign and experience: ad language, billing language, and display language.
Note

We're redesigning Microsoft Advertising, so the steps to complete a task may be different based on the version you're using. Learn more about the redesign and which version you're using.

Three language options in Microsoft Advertising give you control over your advertising campaign and experience.

Ad language: Your target customers expando image

Your ad language setting determines the language you will use when you write your ads and should be the language of your customers.

This setting:

  • Applies to all ads in an ad group. (Best practice: If you want to run your ads in multiple languages, consider setting up an ad group for each language.)
  • Defaults to the ad language you selected for the campaign.
  • Can be changed when you create an ad group, but cannot be changed later.

Available ad languages

Danish Italian
Dutch Norwegian
English Portuguese
Finnish Spanish
French Swedish
German Traditional Chinese

Your ad language, in combination with your location targeting, determines who will see your ads. To learn more, see How does ad language and location targeting affect who can see my ads?

Billing language: Bills expando image

Your billing language determines the language of your billing documents.

Available account languages

Danish Italian
Dutch Norwegian
English Portuguese
Finnish Spanish
French Swedish
German Traditional Chinese

How to change your billing language

Note

We're redesigning Microsoft Advertising, so the steps to complete a task may be different based on the version you're using. Learn more about the redesign and which version you're using.

  1. Click Tools from the global menu, and then click Preferences.
  2. If you have multiple accounts, choose one from the account selector in the global menu at the top of the page.
  3. Click Account settings from the main menu.
  4. Next to the Account settings page title, click the pencil icon edit icon.
  5. Next to Billing language, select the language you prefer.
  6. At the bottom of the page, click Save.
  1. Click the gear icon gear icon, and then click Settings.
  2. If you have multiple accounts, choose one from the account selector in the global menu at the top of the page.
  3. Click Account settings from the main menu.
  4. Next to the Account settings page title, click the pencil icon edit icon.
  5. Next to Billing language, select the language you prefer.
  6. At the bottom of the page, click Save.
Display language: Microsoft Advertising emails and interface expando image

Your display language determines the language of the email notifications and other account messages you receive, as well as the language of the Microsoft Advertising interface.

Available display languages

English Portuguese
French Spanish
German Traditional Chinese
Italian

How to change your display language

  1. Click Tools from the global menu, and then click Preferences.
  2. Click My Settings from the main menu.
  3. Next to Display language under User information, select the language you prefer.
  4. At the bottom of the page, click Save.
  1. Click the gear icon gear icon, and then click Settings.
  2. From the left pane, click My Settings.
  3. Next to Display language under User information, select the language you prefer.
  4. At the bottom of the page, click Save.

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