Learn about Microsoft Advertising and how to get started on advertising your business on the Microsoft Advertising Network.

Welcome to Microsoft Advertising Video

Our videos will guide you through Microsoft Advertising and many of its features. Whether you need help getting started, managing your exisiting ads or optimizing your campaigns, you've come to the right place.

Videos to help you get started

Coming from Google Ads?

  • What sets Microsoft Advertising apart? What sets Microsoft Advertising apart from Google Ads?
  • Starting with Microsoft Advertising doesn't mean starting from scratch! Starting with Microsoft Advertising doesn't mean starting from scratch!
  • There are just a few things you need to pay attention to... There are just a few things you need to pay attention to...
  • Don't forget to set a payment method! Don't forget to set a payment method!
  • You're on your way! You're on your way!

Get Results with Microsoft Advertising

  • Plan a successful campaign Plan a successful campaign
  • Reach your customers Reach your customers
  • Create ads that get results Create ads that get results
  • Set your budget and control your costs Set your budget and control your costs
  • Invest in what works Invest in what works

Get Started in Microsoft Advertising

  • Campaign basics Campaign basics
  • Create your campaign Create your campaign
  • Expand your campaign Expand your campaign
  • Activate your campaign Activate your campaign
  • Optimize your campaign Optimize your campaign

More videos to help you get started

  • Take a tour of Microsoft Advertising Take a tour of Microsoft Advertising
  • Understanding the structure of a Microsoft Advertising account Understanding the structure of a Microsoft Advertising account

Videos to help you manage your ads

  • Import campaigns Import campaigns from Google Ads into Microsoft Advertising
  • Welcome to Microsoft Advertising Editor Welcome to Microsoft Advertising Editor
  • Build better keyword lists with Microsoft Advertising Intelligence Build better keyword lists with Microsoft Advertising Intelligence

Videos to help you improve campaign performance

  • Stay ahead of the pack with the Competition Tab Stay ahead of the pack with the Competition Tab
  • Let Microsoft Advertising take care of your bids... with Bid Strategies Let Microsoft Advertising take care of your bids... with Bid Strategies
  • Know your audience - with In-market Audiences Know your audience - with In-market Audiences
  • Get the whole picture with Offline Conversion Tracking Get the whole picture with Offline Conversion tracking
  • Get more clicks by accessorizing your ads with ad extensions! Get more clicks by accessorizing your ads with ad extensions!
  • Stand out with Expanded Text Ads Engage with search users before they click on your ads
  • Upgraded URLs Upgraded URLs makes it easier to manage tracking URLs
  • Keyword Planner Keyword Planner: Find new keywords and estimate their impact
  • How to set up Microsoft Audience Ads How to set up Microsoft Audience Ads (formerly known as Bing Native Ads)
  • Conversion Tracking: Are your campaigns achieving your goals? Conversion Tracking: Are your campaigns achieving your goals?
  • Remarketing: Targeting people who have visited your site before Remarketing: Targeting people who have visited your site before
  • Automate your campaigns Automate your campaigns
  • Understanding quality scores and their impact Understanding quality scores and their impact
New to? New to? New to? New to?

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