How to enable, edit, or delete Sitelink Extensions below your ad text

How to enable, edit, or delete Sitelink Extensions below your ad text

Sitelink Extensions are additional links in your ads that take people to specific pages on your website.
Note

We're redesigning Microsoft Advertising, so the steps to complete a task may be different based on the version you're using. Learn more about the redesign and which version you're using.

Sitelink Extensions are additional links in your ads that take people to specific pages on your website. For each campaign, you can enter up to 20 sitelinks. By default, the sitelinks are set at the campaign level, however, you can also set Sitelinks at the ad group level. Specifying sitelinks at the ad group level will override the sitelinks associated with the campaign.

Sitelink Extensions

You can now also add up to two lines of descriptive text under each Sitelink Extension. These enhanced Sitelink Extensions can draw attention to your ad by increasing its size. Only high-quality ads at the top of the search results page will trigger enhanced Sitelink Extensions, so make sure you add descriptions to high performing campaigns, such as your brand term campaigns. An ad can display 2, 4, or 6 enhanced sitelinks with descriptions, or 2 - 6 sitelinks in a single row without descriptions, which will be determined by Bing.

Sitelink Extensions can be created or edited at the campaign, account, or ad group level. To select the level you want to make the changes in, select Campaign or Ad group below the Ad Extensions tab (or from the main menu, click All campaigns > Campaigns or Ad groups).

Availability: All Bing markets

How do I create a new Sitelink Extension? expando image
  1. From the main menu on the left, click All campaigns.
  2. From the page menu, click Campaigns or Ad groups.
  3. In the table, click the campaign or ad group you want to add an extension to.
  4. From the page menu, click Ads & extensions.
  5. From the top of the page, click Extensions.
  6. If not already selected, click Sitelink Extensions.
  7. Click Create ad extension > Add new Sitelink Extension.
  8. Enter the Sitelink Extension details and click Save.
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Sitelink Extensions and select Account, Campaign, or Ad group.
  4. Click Create ad extension.
  5. Select the campaign or ad group you want to add the extension to.
  6. Click Add new Sitelink Extension.
  7. Enter the Link text, Description (optional), Landing page, Description, and Mobile URL information. If you want your Device preference set to mobile, select Mobile.
  8. If you select to use a Final URL for your landing page, enter your Sitelink Extension tracking and redirect information for your ads.
  9. Click Save.
How do I associate an existing Sitelink Extension to a campaign? expando image
  1. From the main menu on the left, click All campaigns.
  2. From the page menu, click Campaigns or Ad groups.
  3. In the table, click the campaign or ad group you want to add an extension to.
  4. From the page menu, click Ads & extensions.
  5. From the top of the page, click Extensions.
  6. If not already selected, click Sitelink Extensions and select Campaign or Ad group.
  7. Click Create ad extension.
  8. From the Available Sitelink Extensions list, select the Sitelink Extension that you want to associate with this campaign or ad group.
  9. Click Save.
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Sitelink Extensions and select Campaign or Ad group.
  4. Click Create ad extension.
  5. Select the campaign or ad group you want to add the extension to.
  6. From the Available Sitelink Extensions list, select the Sitelink Extension that you want to associate with this campaign.
  7. Click Save.
How do I edit an existing Sitelink Extension? expando image
  1. From the main menu on the left, click All campaigns.
  2. From the page menu, click Campaigns or Ad groups.
  3. In the table, click the campaign or ad group you want to add an extension to.
  4. From the page menu, click Ads & extensions.
  5. From the top of the page, click Extensions.
  6. If not already selected, click Sitelink Extensions and select Campaign or Ad group.
  7. In the table, find the Sitelink Extension you want to edit and select the checkbox.
  8. Click Edit > Edit an extension.
  9. Make your changes and click Save.
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Sitelink Extensions and select Campaign or Ad group.
  4. Find the Sitelink Extension you want to edit and then select the checkbox to its left.
  5. Click Edit and select Edit an extension.
  6. Make your changes and click Save.
How do I delete an existing Sitelink Extension?expando image
  1. From the main menu on the left, click All campaigns.
  2. From the page menu, click Campaigns or Ad groups.
  3. In the table, click the campaign or ad group you want to add an extension to.
  4. From the page menu, click Ads & extensions.
  5. From the top of the page, click Extensions.
  6. If not already selected, click Sitelink Extensions and select Campaign or Ad group.
  7. In the table, find the Sitelink Extension you want to delete and select the checkbox.
  8. Click Edit > Delete association.
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Sitelink Extensions and select Campaign or Ad group.
  4. Find the Sitelink Extension you want to delete and then select the checkbox to its left.
  5. Click Edit and select Delete association.
  6. Make your changes and click Save.
How do I add a Sitelink Extension to multiple campaigns or ad groups? expando image

You can easily add an ad extension to multiple campaigns or ad groups with a few simple clicks.

  1. From the main menu on the left, click All campaigns.
  2. From the page menu, click Campaigns or Ad groups.
  3. In the table, click the campaign or ad group you want to add an extension to.
  4. From the page menu, click Ads & extensions.
  5. From the top of the page, click Extensions.
  6. If not already selected, click Sitelink Extensions and select Campaign or Ad group.
  7. Click Create ad extension > Add new Sitelink Extension.
  8. Select the campaigns or ad groups you want to add Sitelink Extensions to.
  9. From the Available Sitelink Extensions list, select the Sitelink Extension that you want to associate with the selected campaigns or ad groups, and click Done.
  10. Select the Sitelink Extensions from the Availabile Sitelink Extensions table.
  11. Click Save.
  1. Click Campaigns at the top of the page.
  2. Click the Ad Extensions tab.
  3. If not already selected, click Sitelink Extension.
  4. Click Create ad extension.
  5. Select the campaign(s) or ad group(s) you want to add the extension to and click Done.
  6. Select the available Sitelink Extensions and click Save.
How do I associate a Sitelink Extension at the account level? expando image
  1. From the main menu on the left, click All campaigns.
  2. From the page menu, click Campaigns or Ad groups.
  3. In the table, click the campaign or ad group you want to add an extension to.
  4. From the page menu, click Ads & extensions.
  5. From the top of the page, click Extensions.
  6. If not already selected, click Sitelink Extensions and select Account.
  7. Click Create ad extension.
  8. From the Available Sitelink Extensions list, select the Sitelink Extension.
  9. Click Save.
  1. Click Campaigns at the top of the page.
  2. Click All Campaigns in the left navigation page.
  3. Click the Ad Extensions tab.
  4. If not already selected, click Sitelink Extension and then Account.
  5. Click Create ad extension.
  6. Select the Sitelink Extension you want to add from the Available Sitelink Extensions list and click the arrow to move it over to the Selected Sitelink Extensions box.
  7. Click Save.
Important

In Australia and New Zealand, Sitelink Extensions are available only on the Bing network.

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